Blog

Dec16

Happy? New Year - Well Promising, Hopeful, (Insert Optimistic Adjective Here) New Year
by TrendyMinds Staff in Advertising, Business, Social Media, Technology, 0 comments

With a new year just around the corner, I felt compelled to take a look at what 2009 has brought and preview the year to come. The recession has played a tiny role in the way business has been conducted over the past few years. Okay, so maybe a bit more than a tiny role; the recession has greatly altered the business environment, and the pros and cons have been and will continually be argued in the time to come.

Not since the Great Depression has American seen such a large drop in advertising spending. According to Publicis Groupes' ZenithOptimedia mentioned in Adage.com, 2010 is... read on
Dec15

Get your hands on it.
by Trevor Yager in Business, Miscellaneous, Social Media, Technology, 1 comment

Yes, I'm a 35-year-old brace face. Call me tinsel teeth, railroad tracks, Ugly Betty, whatever! (Even my dentist teases me.) I can handle the jokes as I've been through it before. You see, this isn't my first bout with braces. I've had them once before - during my freshman year of college.

I've been seeing Sondhi Biggs on the north side. They are amazing. The technology they use is unbelievable. They have X-rays, photo progression charts, computer models that plot each tooth's movement, and a lot of other technology that I won't even attempt to act like I understand. Suffice it to say,... read on
Dec07

Deck the halls with balls of…crap???
by Trevor Yager in Business, Promotions, 0 comments

Each year we are asked to find holiday gifts for our clients to give to their clients. It is always tough to determine which items are not only a good fit, but also the best fit for the season. Some people want to spend a lot of money to impress their clients, while others want to slide by and spend the least amount possible.

Whatever you decide, make it relevant and make it something that you would use. We use this same mantra when deciding our holiday gifts. It gets a little tougher to pick items when you factor in the "who will be offended," "who will actually use it," "who thinks it... read on
Dec03

Enforcing the Velvet Rope
by TrendyMinds Staff in Business, 2 comments

There's no doubt that joining a professional organization is beneficial to one’s career development. These organizations can help you clean up your resume, find a job, match you with continuing education opportunities, provide you with a way to socialize and network with industry peers and more. Being active in a professional organization gives you credibility, connections and, perhaps most importantly, an opportunity to shape your industry. But with a responsibility that great, one has to wonder if these organizations are too generous with their membership requirements.

Becoming a... read on
Dec01

Breakin’ the Rules
by Brooke Packard in Branding, Design, 2 comments

I recently saw a tweet about Google's latest logo design. Before even clicking the link, I was excited to see it. Based on other clever Google logo alterations I'd seen, I knew I wasn't going to be disappointed. When the feet of my favorite childhood character, Big Bird, popped up on my screen, a huge smile flooded my face. I was so happy that I made the visit. Since then, I've been loading the <a href="http://www.google.com" title="Google page" target="blank">Google page</a> to search instead of using the form in the upper right hand corner just to see if there is a new design that... read on
Dec01

Let’s talk about trust, baby.
by Trevor Yager in Advertising, Business, Interactive Services, Miscellaneous, 0 comments

So, the newest discovery in advertising/marketing today appears to be the trust factor? Yep, it is new. You may think you've heard about trust before, but no, you haven't. At least not in the way that some social media experts would like to make you feel you haven't.

While it may be true that your words can spread quicker and that you have the ability to interact with people on a grander scale, getting people to trust you is not a new concept. While the issue of trust could go back to the dawn of time, I'll share my experience with trust as it relates to part of my "business" past.

Back... read on
Nov25

There’s a seat at the table for everyone.
by Trevor Yager in Business, Interactive Services, Miscellaneous, 1 comment

I know that the title of this post is a bit "PTL Club meets Dr. Dobson," but I assure you I'm not talking church today. That, my friends, I'm saving for another day. (After I've had a few glasses of wine and am ready to rant.) Instead, I've decided to share my thoughts on the many different players (or playas for some of you) that are stakeholders in business.

In recent weeks I've heard gossip, read stories, examined tweets and talked about various businesses in Indianapolis. All of these businesses (or individuals) have some service to sell or a product to pedal. But, is someone who... read on
Nov23

Mirror, mirror on the wall, who’s the best of them all? ME!?
by Trevor Yager in Business, Miscellaneous, Social Media, Technology, 2 comments

I recently attended Spirit & Place Festival's Public Conversation. (If you've never been, I encourage you to check it out.) This year's topic was "Inspiring Places" and the speakers included former Indianapolis mayor, Bill Hudnut, and current Braddock, Pennsylvania mayor, John Fetterman. The two men are about as opposite as they come, but each have made remarkable impacts in their communities.

Most of the conversation centered on what inspired them as it related to their community involvement. They spoke about challenges in their careers, differences in their communities, and... read on