Poetry often gets a bad rap for being too intellectual, academic or pedantic. (Yes, I said pedantic - as in tedious and fussy, like a toddler pageant updo. Real word divas, those poets.) I find the opposite to be true. My education in poetry has benefited my writing tenfold. I think it would serve anybody well to look at prose with the discerning eye of a poet.
Like poetry, the ability to say something in a few words that evoke a desired feeling or response is crucial in business, especially in the advertising and PR industries. Whether writing copy or sending an email, focus on the key... read on