Blog

Author: Casey Baksa
  • Jun01
    Casey Baksa

    “Call Me Maybe”: A Case Study in Captivating the Young Audience

    by Casey Baksa in Advertising, Design, Interactive Services, Public Relations, Video, 0 comments

    Hey.

    I just met you. And this is crazy.

    But here’s what I wonder: is “Call Me Maybe” a wonderful example of what really captivates a young audience?

    It very well may…be. If you haven’t noticed, the song’s been somewhat successful.

    Before you tell me to saddle up with Carly Rae and ride off a cliff, hear me out. Here are five cues you can take from the vibrant young Canuck’s ascent up the charts when contemplating your next campaign.

     

    1. Simple works.

    Let’s clear this up – “Call Me Maybe” is a brilliantly written pop song. It is not, however, a case study in poetic discourse.... read on

  • Feb24
    Casey Baksa

    Business Jargon: It’s Never Too Late To Quit

    by Casey Baksa in Business, 0 comments

    “To be natural is such a very difficult pose to keep up.” – Oscar Wilde

    We’re all beautiful, unique snowflakes (at least, that’s what Mom said). We all carry with us a one-of-a-kind set of experiences, beliefs and idiosyncrasies. And more and more, the companies we work for are embracing that diversity.

    So then, isn’t it time we start talking like ourselves in the workplace? I don’t mean to say we should do away with general decorum and start cursing up a storm at our desks, but when’s the last time you’ve said “let’s round back on that” in real life?

    I thought so.

    Here’s a list of... read on

  • Oct26
    Casey Baksa

    Not creative? Try asking better questions.

    by Casey Baksa in Advertising, Branding, Public Relations, Social Media, 0 comments

     

    It's a common practice in life, and particularly in business, to anoint a specific group of people "the creative ones." Searching for a clever idea? Ask the creative ones. In need of a snappy paragraph? Have a creative person write it.

    While there's no doubt some of us simply have a knack for thinking outside of the box, the long-held presumption that only certain individuals are capable of churning out Grade A ideas is one that should be put to rest. Just because you don't wear skinny jeans, listen to indie rock or go to gallery openings doesn't mean you lack the capacity for... read on