Blog

Author: Kevin Greek
  • Apr04
    Kevin Greek

    Stop wasting millions! You need a strategy first.

    by Kevin Greek in Advertising, Business 0 comments

    Little mistakes can add up.

    Last week I received three pieces of promotional mail from the same bank offering incentives for becoming a new member. Which would be great if I wasn’t already a member. First of all, I’m a little insulted that they don’t even know I’m a member since I’ve been banking with them for over 15 years. Secondly, I started wondering how much money are they wasting since I’m probably not the only member receiving these? Three in one week is rare, but on average I receive four a month. If I do some quick math that comes to 48 pieces (4 x 12 months) of mail annually for... read on