Blog

Author: Maggie Hames
  • Feb16
    Maggie Hames

    That’s A Wrap

    by Maggie Hames in Video 0 comments

    The month of January was a busy one for the TrendyMinds video crew.  We completed 20 video shoots in 30 calendar days. From VIP parties for “The Big Game” to operating rooms, every location had its own challenges. And between CEOs and surgeons, things could have gotten tricky. Below are a few things that ensured each video shoot was successful and efficient – a goal for any project. While a few of these points may seem like no brainers, it’s important they not be forgotten. 

    • You might get off schedule. So be flexible. While your time is important, the star of the video’s time is more... read on
  • Aug12
    Maggie Hames

    Going International? Austin Powers Is Not Your Guide.

    by Maggie Hames in Advertising, Business, Design, Interactive Services, Public Relations 0 comments

    Over the course of 2011, TrendyMinds has been fortunate enough to work with several clients on an international level. Whether they’re new to the market or old-timers on the scene, international audiences require a different approach and a decent amount of research.

    To avoid a cross-cultural blunder and embarrassment for both agency and client, be sure to cover all the bases. Just because characters in the movie Austin Powers use the term “randy” on a regular basis, doesn’t mean it’s appropriate in the UK.

    Here are some things to consider when launching an international campaign:

    1. ... read on
  • May25
    Maggie Hames

    Live Your Best Life – Even After Oprah

    by Maggie Hames in Public Relations 3 comments

    For the last 25 years, PR pros have been taunted by the ultimate publicity dream: landing their client on The Oprah Winfrey Show. Whether she captured your target audience or not, the power of such a placement was undeniable.

    If your client wrote a book, a spot in “Oprah’s Book Club” made them an instant bestseller. Any product that became one of “Oprah’s Favorite Things” was guaranteed to sell. And a worthy cause that caught Oprah’s eye had their needs met. She launched the careers of many, including Dr. Phil, Dr. Oz, designer Nate Berkus and her personal trainer, Bob Green. For... read on

  • Apr07
    Maggie Hames

    Thanks for the Opportunity!

    by Maggie Hames in Business, Public Relations, Social Media 4 comments

    It’s been awhile since I’ve had the pleasure of attending an Indy Social Media Breakfast (@IndySM), a monthly networking and social media discussion open to all who are interested. We’ve had a whirlwind couple of months!

    But this morning’s talk with Jay Baer (@JayBaer) was one I’m especially glad I was in attendance for. Not only was it great to see some of my favorite peers in the industry, but I was also able to participate in a thought-provoking conversation about the current state of social media – with some of the people who know it best.

    Jay gave a captivating presentation about... read on

  • Mar16
    Maggie Hames

    A SXSW Virgin

    by Maggie Hames in 3 comments

    I often find myself convincing my (non-industry) friends that there’s a lot more to my job than tweeting all day. Besides, what could be hard about that? It’s only 140 characters. Communication strategy, the latest in content writing, and the future of PR often cause many an eye to glaze over.

    So imagine my delight when I arrived at South by Southwest (SXSW), a place full of experienced professionals who are just as passionate about the industry as I am. For those of you that don’t know (like my friends), SXSW Interactive is an annual five-day conference filled with presentations and... read on

  • Feb02
    Maggie Hames

    How TrendyMinds Survived The Icepocalypse

    by Maggie Hames in Business, Technology 1 comment

    During the Icepocalypse of 2011, TrendyMinds did not just simply call it quits and close up shop for the day.  Oh no, we’re a bit more dedicated than that. But in order to stay safe and warm, we decided to work remotely from the comfort of our homes. While that may mean a pajama day and low productivity for some, our “trendy” technology allowed us to operate much like we would on any given Tuesday/Wednesday.

    To be honest, most of us did in fact sit in our pajamas all day. But we still managed to be productive. Here’s how we managed it:

    1. Preparation – Upon hearing of our impending... read on
  • Jan10
    Maggie Hames

    Lucky Number 13

    by Maggie Hames in Miscellaneous, Public Relations, Social Media 0 comments

    Triskaidekaphobia - the fear of the number thirteen.

    Lucky for me, I don’t have such a ridiculous phobia. While some might fear the number, I’ve embraced it. Last month I became the thirteenth member of the TrendyMinds team, and so far I have only positive news to report.

    It’s no secret that the TrendyMinds team is growing fast. With three new hires in the last month, we are literally busting at the seams. Growing so fast, that our beloved blue building on the corner of 25th and Delaware has become a tight fit (we might be doing a little real estate shopping on the side… more on that... read on