Blog

Author: TrendyMinds Staff
  • Oct16
    TrendyMinds Staff

    Back To Basics

    by TrendyMinds Staff in Miscellaneous, Public Relations, Social Media, 0 comments

    It's interesting comparing PR and advertising classes to actually working in the industry.  I find myself reviewing the theories that help to create successful campaigns, while at the same time getting to see these very principles put into action at TrendyMinds.  I have also found myself noticing stalled campaigns of companies in the news that fail to practice the basics of PR.  It seems that many practitioners lose touch with the basics after spending many years in that work force.  The following examples (a personal story and a national matter) display the need for a refresher course on... read on

  • Oct13
    TrendyMinds Staff

    A Smile

    by TrendyMinds Staff in Miscellaneous, Public Relations, Technology, 1 comment

    It was 3:30 AM as I boarded a plane to Jacmel, Haiti. What I didn’t know in the dark of that morning was that Haiti, the poorest nation in the Western Hemisphere, would teach me more about public relations than any American setting ever could.

    Previously, I thought public relations was a set of things to do-- a phone call to make, an email to send, a meeting to attend. It was having a client, fulfilling his or her needs and doing whatever needed to be done in between. Haiti proved me quite wrong.

    As a non-medical volunteer on a medical mission, I was appointed "clinic secretary." My... read on

  • Oct07
    TrendyMinds Staff

    Facebook Faux Pas

    by TrendyMinds Staff in Social Media, 0 comments

    Facebook has become the world's largest social network with over 300 million users.  With such a large following, it has become impossible for public relations and advertising agencies not to take notice and utilize this successful aspect of social media while attempting to earn exposure for their clients.

    We recognize the benefits of social networking and recommend that our clients take full advantage.   We feel establishing a Facebook fan page is an added benefit depending on the client's needs.  From there, a business or organization can keep followers updated about the latest and... read on

  • Sep15
    TrendyMinds Staff

    Journalists—Get Schooled

    by TrendyMinds Staff in Public Relations, 1 comment

    We public relations professionals get a bad rap. We’re often called spin doctors or flat out liars. There are countless blogs devoted to documenting our every misstep and websites designed solely around pointing out our flaws. Admittedly, some of us deserve this.

    There's certainly no excuse for spamming reporters, pitching a topic that a journalist clearly doesn't cover, misrepresenting a client, being less than transparent or otherwise violating the Public Relations Society of America's code of ethics-- or common sense. If anything, the existence of things like <a... read on

  • Aug10
    TrendyMinds Staff

    How Influential Are Celebrity Advertisements?

    by TrendyMinds Staff in Advertising, 0 comments

    Turn on the television set and you're inevitably going to see a well-known celebrity touting all the reasons as to why you should buy a particular brand of cosmetics, clothing, perfume, etc.  The list goes on and on.  But is this the most effective way for companies to increase their brand presence while boosting sales?

    AdweekMedia recently conducted a study and asked members of LinkedIn if celebrities had any influence in their purchase-making decisions.  The results indicated that only eight percent were convinced they should buy the product, 12 percent felt less likely and 78 percent... read on

  • Jul31
    TrendyMinds Staff

    PR—We do it all!

    by TrendyMinds Staff in Public Relations, 1 comment

    I was recently told I was going into a career that deemed no skill necessary. Many of you might be thinking I am aspiring to be a fast food worker, a garbage man, or a retail sales clerk at your local shopping mall-- but no; I am aspiring to be a public relations professional.

    After the individual told me that, I looked him in the eye and told him, "You my friend, are wrong." To the individual, skill meant a trade or occupation that involved being really good at one particular thing and making a career out of it; as a PR professional, I can assure you we aren't just good at one thing-- we... read on

  • Jul10
    TrendyMinds Staff

    Tips To Start Your Tweets

    by TrendyMinds Staff in Business, Promotions, Social Media, 1 comment

    Twitter is gaining in popularity each day as more people sign up to share tweets about the daily happenings in their lives.  However, individuals aren't the only ones jumping on the bandwagon - corporations and media agencies have taken notice too. 

    It appears the business world is seeing some value in the old-fashioned word-of-mouth approach when marketing their products to the masses and they're turning to Twitter to help them spread the word.  According to the social media analytic company Sysomos Inc., social media marketers are more active on Twitter-tweeting more frequently than... read on

  • May20
    TrendyMinds Staff

    Publicity in the City

    by TrendyMinds Staff in Public Relations, 0 comments

    With social media and other technologies connecting our world at an increasingly creepy pace, does it even matter where in the world a publicist is located?

    I've been lucky enough to have worked in a relatively small town setting (Indianapolis) and the biggest media market in the world (New York City). While you might think public relations would be the same no matter what city you were working in, it's strikingly different.

    The most notable difference in doing PR in Manhattan is, of course, the proximity of the media. Any and all major media outlets (with the notable exception of the... read on