Blog

Author: Trevor Yager
  • Jan25
    Trevor Yager

    An Anniversary to Remember

    by Trevor Yager in Business, Miscellaneous, 1 comment

    Sometimes our lives seem to be moving at 1000 miles per hour, which makes time fly past with little room for reflection. However, there are other times where an event is such a game-changer that it acts as an anchor point for many memories. These may be positive events like births, marriage, or other celebrations. At other times they may not be positive, but are equally memorable.

    This past year has given me several “anchor points” for memories of my life. (Some of these are becoming cloudier with age.) These last 365 days have taken me on a wild ride.

    It all started as a pretty typical... read on

  • Dec02
    Trevor Yager

    15 lessons from 15 years of success

    by Trevor Yager in Business, Miscellaneous, 0 comments

    Every year that a business remains open is truly a blessing. Remaining alive, vibrant and growing for 15 years is an amazing accomplishment. We have been very fortunate to reach this milestone, and we’re extremely grateful to all of our current and past clients, partners, team members and friends that have helped us along throughout the years. Without all of you, we would not be where we are today.

    As with any 15 year old, we are still pretty young and plan to do even bigger things as we grow older. However, we have picked up a few pointers along our journey to "adulthood." Here are our... read on

  • Oct20
    Trevor Yager

    Trim Up and Grow

    by Trevor Yager in Business, Miscellaneous, 2 comments

    Every now and then, I spend time working in the yard. Usually I avoid it like a child going to a dentist, but occasionally I find it therapeutic.

    Recently, I was sitting in our back courtyard -- one of my favorite places to hold client meetings -- enjoying the peace and quite of my surroundings. As I was noticing the flowers, bushes and trees around the space, I couldn’t help but remember all of the work that we put into this area just a few months ago.

    It was a grueling process. We hauled in plants, mulch and dirt. We dug in soil that was hard as steel. We were dirty, sweaty and... read on

  • Mar11
    Trevor Yager

    A New Chapter

    by Trevor Yager in Business, 2 comments

    Change. It is a word we've heard many, many times throughout our lives. A word that some people love and others loathe. It makes some happy and scares the heck out of others. The word by itself really can't do too much. But when followed by actions, the word can be quite powerful - enough to shake-up an organization, move a nation, or even elect a President.

    Throughout the past few weeks we at TrendyMinds have experienced a lot of change. Through an amazing opportunity, I was able to attend the State of the Union address in Washington, D.C. this past January. It was a whirlwind experience... read on

  • Jan07
    Trevor Yager

    I TRUST. (That you are an idiot.)

    by Trevor Yager in Business, Social Media, 0 comments

    I keep hearing how important it is that Social Media is bringing together masses for the greater good of humanity. Puppies are being found, children are reuniting with their parents, enemies are becoming best friends, and it is just one fairy tale after another. But is it?

    Yes, I may know more about you than my cousin Michael, but is that really a good thing? Some of you I have never met (I'm not complaining), some of you I know very well, and some of you I have seen casually. However, I feel like I know your every move (thanks to FourSquare), I see photos of your vacations (thanks to... read on

  • Dec15
    Trevor Yager

    Get your hands on it.

    by Trevor Yager in Business, Miscellaneous, Social Media, Technology, 1 comment

    Yes, I'm a 35-year-old brace face. Call me tinsel teeth, railroad tracks, Ugly Betty, whatever! (Even my dentist teases me.) I can handle the jokes as I've been through it before. You see, this isn't my first bout with braces. I've had them once before - during my freshman year of college.

    I've been seeing Sondhi Biggs on the north side. They are amazing. The technology they use is unbelievable. They have X-rays, photo progression charts, computer models that plot each tooth's movement, and a lot of other technology that I won't even attempt to act like I understand.  Suffice it to say,... read on

  • Dec07
    Trevor Yager

    Deck the halls with balls of…crap???

    by Trevor Yager in Business, Promotions, 0 comments

    Each year we are asked to find holiday gifts for our clients to give to their clients. It is always tough to determine which items are not only a good fit, but also the best fit for the season. Some people want to spend a lot of money to impress their clients, while others want to slide by and spend the least amount possible.

    Whatever you decide, make it relevant and make it something that you would use. We use this same mantra when deciding our holiday gifts. It gets a little tougher to pick items when you factor in the "who will be offended," "who will actually use it," "who thinks it... read on

  • Dec01
    Trevor Yager

    Let’s talk about trust, baby.

    by Trevor Yager in Advertising, Business, Interactive Services, Miscellaneous, 0 comments

    So, the newest discovery in advertising/marketing today appears to be the trust factor? Yep, it is new. You may think you've heard about trust before, but no, you haven't. At least not in the way that some social media experts would like to make you feel you haven't.

    While it may be true that your words can spread quicker and that you have the ability to interact with people on a grander scale, getting people to trust you is not a new concept. While the issue of trust could go back to the dawn of time, I'll share my experience with trust as it relates to part of my "business" past.

    Back... read on