Blog

Author: Trevor Yager
  • Nov25
    Trevor Yager

    There’s a seat at the table for everyone.

    by Trevor Yager in Business, Interactive Services, Miscellaneous 1 comment

    I know that the title of this post is a bit "PTL Club meets Dr. Dobson," but I assure you I'm not talking church today. That, my friends, I'm saving for another day. (After I've had a few glasses of wine and am ready to rant.) Instead, I've decided to share my thoughts on the many different players (or playas for some of you) that are stakeholders in business.

    In recent weeks I've heard gossip, read stories, examined tweets and talked about various businesses in Indianapolis. All of these businesses (or individuals) have some service to sell or a product to pedal.  But, is someone who... read on

  • Nov23
    Trevor Yager

    Mirror, mirror on the wall, who’s the best of them all? ME!?

    by Trevor Yager in Business, Miscellaneous, Social Media, Technology 2 comments

    I recently attended Spirit & Place Festival's Public Conversation. (If you've never been, I encourage you to check it out.) This year's topic was "Inspiring Places" and the speakers included former Indianapolis mayor, Bill Hudnut, and current Braddock, Pennsylvania mayor, John Fetterman. The two men are about as opposite as they come, but each have made remarkable impacts in their communities.

    Most of the conversation centered on what inspired them as it related to their community involvement. They spoke about challenges in their careers, differences in their communities, and... read on

  • Oct13
    Trevor Yager

    International Promotional Power

    by Trevor Yager in Advertising, Business, Miscellaneous, Promotions 2 comments

    Recently I had the opportunity to take a vacation to Greece. If you've never been, I encourage you to place the country on the top of your travel list. The people are friendly, the islands are beautiful, the history is rich, and the food is delicious.

    On our last evening in Mykonos (which also happened to be my partner's 37th birthday), we sought out a tasty place to dine and asked the front desk clerk at our hotel for some help. Sale & Pepper (or "Salt & Pepper" as we thought it was called) is a little Italian restaurant on the island of Mykonos. Tucked away in the Laka district of Hora,... read on

  • Aug21
    Trevor Yager

    Truly Mad Men (and Women)

    by Trevor Yager in Advertising, Business, Miscellaneous, Public Relations, Social Media 0 comments

    Is it me, or are some agencies still trying to use tactics from the 60's in order to strong arm clients into doing business with them? The old ways of business have definitely changed and some groups haven't quite grasped the new concepts. While some may argue that we're an "older agency" because we are almost 15, we're definitely not over-the-hill in our methods. (However, we wouldn't mind bringing back the 3 martini lunches!)

    Recently, we learned about two separate incidents with some of our "elder" competitors (who shall remain nameless). In both situations, these companies went to the... read on

  • Apr06
    Trevor Yager

    Advice for the newly (unemployed) self-employed

    by Trevor Yager in Business, Miscellaneous 2 comments

    Is it me, or does it seem like many individuals are trying to justify their professional existences lately? From Countess LuAnn de Lesseps of Bravo's "Real Housewives of NYC" trying to convince others that she (and her title) is an important cornerstone to the New York social scene, or the guy down the street saying he can bring you thousands of new customers if you'll use his newly formed Internet company, everywhere I look it seems like people are shouting their own praises to the world.

    Perhaps it has something to do with the shaky economic platform (or shaky marriage, as may be the... read on

  • Mar20
    Trevor Yager

    It isn’t just for women.

    by Trevor Yager in Business, Miscellaneous 0 comments

    If you've ever interviewed someone for a project, you've probably met an individual that seems too good to be true. We've all crossed paths with individuals that were so energetic that you felt like he or she was exactly what you needed. Their work history seemed solid; they were giving you an incredible deal and promising huge results. Perhaps there were a few red flags in the interview that you overlooked because this person was on fire. You may have chosen to ignore some of the warnings, because on paper, the individual looked solid. Regardless if you were seeking a new roof or a new ad... read on