Blog

Topic: Advertising

Jun01

“Call Me Maybe”: A Case Study in Captivating the Young Audience
by Casey Baksa in Advertising, Design, Interactive Services, Public Relations, Video, 0 comments

Hey.

I just met you. And this is crazy.

But here’s what I wonder: is “Call Me Maybe” a wonderful example of what really captivates a young audience?

It very well may…be. If you haven’t noticed, the song’s been somewhat successful.

Before you tell me to saddle up with Carly Rae and ride off a cliff, hear me out. Here are five cues you can take from the vibrant young Canuck’s ascent up the charts when contemplating your next campaign.

1. Simple works.

Let’s clear this up – “Call Me Maybe” is a brilliantly written pop song. It is not, however, a case study in poetic discourse.... read on
Apr04

Stop wasting millions! You need a strategy first.
by TrendyMinds Staff in Advertising, Business, 0 comments

Little mistakes can add up.

Last week I received three pieces of promotional mail from the same bank offering incentives for becoming a new member. Which would be great if I wasn’t already a member. First of all, I’m a little insulted that they don’t even know I’m a member since I’ve been banking with them for over 15 years. Secondly, I started wondering how much money are they wasting since I’m probably not the only member receiving these? Three in one week is rare, but on average I receive four a month. If I do some quick math that comes to 48 pieces (4 x 12 months) of mail annually for... read on
Mar06

We’re Not In Indy Anymore
by Tommy Hudock in Advertising, Design, Interactive Services, Social Media, Technology, Video, 1 comment

We all have seen the Wizard of Oz, (at least once). This famous Technicolor feature film stars Judy Garland who plays Dorothy, a Kansas farm girl who’s been dropped into a mystery land of munchkins, lions, tigers and oh my, witches! Although, Dorothy does not have a roster of great clients to support, she does look to many along her yellow brick road for ideas, support and suggestions on whom, and what can get her (and her little dog too!) back home to Kansas to be reunited with her family.

Just like Dorothy, TrendyMinds is always looking for the best cast of characters, resources and... read on
Oct26

Not creative? Try asking better questions.
by Casey Baksa in Advertising, Branding, Public Relations, Social Media, 0 comments

It's a common practice in life, and particularly in business, to anoint a specific group of people "the creative ones." Searching for a clever idea? Ask the creative ones. In need of a snappy paragraph? Have a creative person write it.

While there's no doubt some of us simply have a knack for thinking outside of the box, the long-held presumption that only certain individuals are capable of churning out Grade A ideas is one that should be put to rest. Just because you don't wear skinny jeans, listen to indie rock or go to gallery openings doesn't mean you lack the capacity for... read on
Aug12

Going International? Austin Powers Is Not Your Guide.
by Maggie Hames in Advertising, Business, Design, Interactive Services, Public Relations, 0 comments
Over the course of 2011, TrendyMinds has been fortunate enough to work with several clients on an international level. Whether they’re new to the market or old-timers on the scene, international audiences require a different approach and a decent amount of research.

To avoid a cross-cultural blunder and embarrassment for both agency and client, be sure to cover all the bases. Just because characters in the movie Austin Powers use the term “randy” on a regular basis, doesn’t mean it’s appropriate in the UK.

Here are some things to consider when launching an international campaign:
1. ... read on
Jan03

Giving Back: A Trendy resolution
by TrendyMinds Staff in Advertising, Branding, Business, Design, Interactive Services, Miscellaneous, Public Relations, 0 comments

The beginning of the year is an exciting time at TrendyMinds. Our pro-bono program is kicking off (for the third consecutive year), and we’re beginning to get to know a new “class” of worthy organizations. This year our program is giving $50,000 worth of in-kind creative, strategic and interactive services to non-profits here in Indiana and around the country. In the past three years, we’ve contributed more than a quarter of a million dollars to nonprofits. That’s a pretty amazing program to be a part of, if you ask me.

Half of the fun of our pro-bono program is the voting process --... read on
Nov08

Humanitarian Aid Up in Smoke?
by TrendyMinds Staff in Advertising, Branding, Business, Public Relations, 0 comments

Indonesia has been hard hit recently. In quick succession, a tsunami and then a volcano knocked around the country. Because the Indonesian government is stretched thin trying to house, clothe and feed evacuees, corporations based in Indonesia are stepping in to fill the gaps. In an effort known as “corporate social responsibility” corporations are taking an active role by paying for disaster relief teams.

Sounds great, right? Well, kind of.

One of Indonesia’s largest tobacco companies, Sampoerna (owned by Philip Morris), along with other big-name companies in Indonesia, paid for a... read on
Sep22

Smart phones—smarter PR
by TrendyMinds Staff in Advertising, Public Relations, Social Media, Technology, 0 comments

Every now and then, I spend time working in the yard. Usually I avoid it like a child going to a dentist, but occasionally I find it therapeutic.

Recently, I was sitting in our back courtyard -- one of my favorite places to hold client meetings -- enjoying the peace and quite of my surroundings. As I was noticing the flowers, bushes and trees around the space, I couldn’t help but remember all of the work that we put into this area just a few months ago.

It was a grueling process. We hauled in plants, mulch and dirt. We dug in soil that was hard as steel. We were dirty, sweaty and... read on