Blog

Topic: Advertising
  • Feb03
    TrendyMinds Staff

    THINK but not too hard…

    by TrendyMinds Staff in Advertising, Business, Public Relations, 1 comment

    Last week, I was asked, "Where do ideas come from?"  Now a left-brain individual would have simply drawn the diagram outlining the creative process:

    • Preparation (Immerse yourself in information)
    • Incubation (Relax and think about anything but the problem at hand)
    • Illumination (The "Ah-Ha" moment)
    • Evaluation (Will this work?)

    This is correct -- congratulations. 

    However, isn't creativity different from person to person? While I agree with the basic model outlined above, there are right and wrong ways to go through this process that are still individualistic. 

    For me,... read on

  • Jan04
    TrendyMinds Staff

    Don’t Get Your Panties in a Wad

    by TrendyMinds Staff in Advertising, 0 comments

    The Super Bowl is less than two months away, which means fans are getting ready for a day of football, food and the fun and, sometimes, wacky Super Bowl commercials.  Even if you're not a fan of football, you'll most likely be watching the game to see the memorable ways big companies and corporations will be advertising their products.

    Although television advertising has suffered due to digital video recorders, ads are still a form of entertainment and topic of conversation for many.  Millions of dollars are spent on funny, creative and political ads during Super Bowl Sunday.  This is... read on

  • Dec22
    TrendyMinds Staff

    Take that risk!

    by TrendyMinds Staff in Advertising, Public Relations, 1 comment

    "Nothing ventured, nothing gained." We're all familiar with the phrase and we probably wish sometimes our clients took it to heart.
    When people ask me what the biggest challenge about working in PR is, they're often surprised at my answer. It isn't trying to get the media's attention or tracking results of an effort or even coming up with the next new, amazing idea. It's getting the client to agree to implement the idea. Even seemingly "safe" initiatives can scare clients off to the point of retreat -- definitely not the goal of publicity.

    We had a client come to us for publicity for... read on

  • Dec16
    TrendyMinds Staff

    Happy? New Year - Well Promising, Hopeful, (Insert Optimistic Adjective Here) New Year

    by TrendyMinds Staff in Advertising, Business, Social Media, Technology, 0 comments

    With a new year just around the corner, I felt compelled to take a look at what 2009 has brought and preview the year to come.  The recession has played a tiny role in the way business has been conducted over the past few years.  Okay, so maybe a bit more than a tiny role; the recession has greatly altered the business environment, and the pros and cons have been and will continually be argued in the time to come.

    Not since the Great Depression has American seen such a large drop in advertising spending.  According to Publicis Groupes' ZenithOptimedia mentioned in Adage.com, 2010 is... read on

  • Dec01
    Trevor Yager

    Let’s talk about trust, baby.

    by Trevor Yager in Advertising, Business, Interactive Services, Miscellaneous, 0 comments

    So, the newest discovery in advertising/marketing today appears to be the trust factor? Yep, it is new. You may think you've heard about trust before, but no, you haven't. At least not in the way that some social media experts would like to make you feel you haven't.

    While it may be true that your words can spread quicker and that you have the ability to interact with people on a grander scale, getting people to trust you is not a new concept. While the issue of trust could go back to the dawn of time, I'll share my experience with trust as it relates to part of my "business" past.

    Back... read on

  • Oct21
    TrendyMinds Staff

    Bigger Isn’t Always Better

    by TrendyMinds Staff in Advertising, Branding, Interactive Services, Promotions, Public Relations, 1 comment

    It's hard to believe that it's already been four months since I joined the TrendyMinds team.  It seems like it was only a few weeks ago that I made the move from my job with a large advertising agency in Louisville to our full service, boutique office in Indianapolis.  

    From the moment I walked through the front door, I have been able to participate and contribute my skills and knowledge on a variety of public relations and interactive projects.  I can say, without a doubt, that TrendyMinds has offered more opportunities for participating on client projects and increasing my familiarity... read on

  • Oct13
    Trevor Yager

    International Promotional Power

    by Trevor Yager in Advertising, Business, Miscellaneous, Promotions, 2 comments

    Recently I had the opportunity to take a vacation to Greece. If you've never been, I encourage you to place the country on the top of your travel list. The people are friendly, the islands are beautiful, the history is rich, and the food is delicious.

    On our last evening in Mykonos (which also happened to be my partner's 37th birthday), we sought out a tasty place to dine and asked the front desk clerk at our hotel for some help. Sale & Pepper (or "Salt & Pepper" as we thought it was called) is a little Italian restaurant on the island of Mykonos. Tucked away in the Laka district of Hora,... read on

  • Aug21
    Trevor Yager

    Truly Mad Men (and Women)

    by Trevor Yager in Advertising, Business, Miscellaneous, Public Relations, Social Media, 0 comments

    Is it me, or are some agencies still trying to use tactics from the 60's in order to strong arm clients into doing business with them? The old ways of business have definitely changed and some groups haven't quite grasped the new concepts. While some may argue that we're an "older agency" because we are almost 15, we're definitely not over-the-hill in our methods. (However, we wouldn't mind bringing back the 3 martini lunches!)

    Recently, we learned about two separate incidents with some of our "elder" competitors (who shall remain nameless). In both situations, these companies went to the... read on