Blog

Topic: Advertising
  • May18
    TrendyMinds Staff

    Importance of Accurate Advertising

    by TrendyMinds Staff in Advertising, Branding, Business 1 comment

    Recently, it seems comparative advertising has become a weapon of choice for marketers.  From cars to computers to paper towels, relative advantages are stressed.  But what happens when these advantages are not backed by valid research?  Result: companies exhaust excess amounts of time and money struggling to navigate lawsuits and clear their reputation. 

    Business today is so cut-throat that press releases and marketing campaigns with any variances in truth could result in millions of dollars lost.  Within the last few months, the makers of Airborne settled a class action suit for false... read on

  • May01
    Jon Immel

    Designing for Your Audience

    by Jon Immel in Advertising, Design, Interactive Services 2 comments

    Many designers and clients strive to achieve "great design" without taking into account the target audience.  A concept with a clean minimalist design may look ultra modern, but if the ad campaign is for a used car lot, it probably is headed in the wrong direction. Sometimes designers miss the mark by creating amazing visuals, but aren't reaching the intended audience.

    Designers are well trained and understand the importance of great design. It's easy for this highly talented group of creatives to scoff at ads in the local paper that have poor layout and design.  Usually, these ads are... read on

  • Apr17
    TrendyMinds Staff

    The value of public relations

    by TrendyMinds Staff in Advertising, Business, Public Relations 3 comments

    In a world cluttered with advertisements, how are consumers able to decide which brand of toothpaste is best, which laundry detergent reigns supreme in getting out stains, who provides the best telephone service or what car should be their next? And if they are able to cut through the clutter and decide which is best, how can they be reassured?

    While flashy advertising puts brands in the spotlight, the spotlight can only shine for so long. PR, on the other hand, can put your brand in the spotlight just as effectively and give your company the credibility you need to sustain the attention.... read on