Blog

Topic: Branding
  • Jun26
    Brooke Packard

    Understanding the Logo Design Process

    by Brooke Packard in Branding, Design, 0 comments

    Clients have often asked us how we went about creating their logo, so we wanted to share our process!  Some logos might just look like a crazy shape with text next to them, but they all have meaning.  Here's the way TrendyMinds tackles your logo:

    Step One: Research

    We listen to you talk about your business, its voice, its goals and who you and your business want to be when you grow up.  After we've figured you out, we take a peek at your competitors so that we know what's going on in your industry.  Not only do we want to have firm grasp on your industry -- we also want to make sure... read on

  • May18
    TrendyMinds Staff

    Importance of Accurate Advertising

    by TrendyMinds Staff in Advertising, Branding, Business, 1 comment

    Recently, it seems comparative advertising has become a weapon of choice for marketers.  From cars to computers to paper towels, relative advantages are stressed.  But what happens when these advantages are not backed by valid research?  Result: companies exhaust excess amounts of time and money struggling to navigate lawsuits and clear their reputation. 

    Business today is so cut-throat that press releases and marketing campaigns with any variances in truth could result in millions of dollars lost.  Within the last few months, the makers of Airborne settled a class action suit for false... read on