Blog
Topic: Branding-
May18
Recently, it seems comparative advertising has become a weapon of choice for marketers. From cars to computers to paper towels, relative advantages are stressed. But what happens when these advantages are not backed by valid research? Result: companies exhaust excess amounts of time and money struggling to navigate lawsuits and clear their reputation.
Business today is so cut-throat that press releases and marketing campaigns with any variances in truth could result in millions of dollars lost. Within the last few months, the makers of Airborne settled a class action suit for false... read on
Topics
- Advertising
- Branding
- Business
- Construction
- Design
- Interactive Services
- Miscellaneous
- Promotions
- Public and Governmental Affairs
- Public Relations
- Social Media
- Technology
- Video
Authors
- Abbie Garrison
- Brandon Ehrlich
- Brittany Yancey
- Brooke Roche
- Brooklynn Moor
- Casey Baksa
- David Auble
- Jason Drake
- Jeff Garrigus
- Jon Immel
- Justin Ohlemiller
- Kevin Greek
- Maggie Hames
- Marissa Venturella
- Mayowa Tomori
- Matthew Cambridge
- Rumi Sakuraeda
- Seth Benson
- Todd Kersey
- Tommy Hudock
- TrendyMinds Staff
- Trevor Yager