From Pepsi to Folgers to Doritos to the neighborhood business down the road, corporate decision makers are letting the public call the shots on marketing strategy. They’re asking you – yes, you -- to come up with slogans and taglines, jingles and theme songs, logos and business names, products and flavors.
Let’s take a behind-the-scenes look at how this crowdsourcing phenomenon was born, shall we?
Scene: Boardroom. Marketing meeting.
CEO: Sales are down nationwide for Big Box USA. Consumers aren’t responding to our current promotions. What’s our next move?
CMO: Well, we have an... read on