Blog
Topic: Branding-
May21
From Pepsi to Folgers to Doritos to the neighborhood business down the road, corporate decision makers are letting the public call the shots on marketing strategy. They’re asking you – yes, you -- to come up with slogans and taglines, jingles and theme songs, logos and business names, products and flavors.
Let’s take a behind-the-scenes look at how this crowdsourcing phenomenon was born, shall we?
Scene: Boardroom. Marketing meeting.
CEO: Sales are down nationwide for Big Box USA. Consumers aren’t responding to our current promotions. What’s our next move?
CMO: Well, we have an... read on
-
May13
Each spring, I always look forward to the first of May for two reasons: summer parties and my annual trip to Churchill Downs for The Oaks and Kentucky Derby. Every year I can count on a fun-filled weekend catching up with old friends who fly-in each year for the occasion, having the traditional mint julep and seeing women in fancy, oversized hats.
This year's trip to the racetrack was a little different, though. Yum! Brands, the official sponsor of the Derby, decided to do give one of its well-known chains a little makeover for the event. The world's largest restaurant company altered the... read on
-
Mar19
Last week I was fortunate enough to attend the South by Southwest (SXSW) Interactive conference in Austin, Texas with the rest of the TrendyMinds team. I had anticipated five days of learning, networking and inspiration, and my expectations were high. Everyone talks about SXSW as being the best conference the industry offers -- and it isn't often that an industry conference gains an obsessively passionate following.
But now I get it.
SXSW was an amazing experience. It was exhausting, to be sure. Sessions run back-to-back from 9:30am to 6:00pm. Your feet are sore and swollen from walking... read on
-
Feb15
As I listened to my trusty NPR news station the other day, my meandering mind was caught by an alluring bit of news. Pepsi had changed its name, in Argentina last year and now in Spain, recognizing that in these countries "Pepsi" is phonetically difficult to pronounce. Argentines pronounce it "Pesci" (they also pronounce Sprite "Pri"), and in Spain they pronounce it "Pesi." This problem plays out in a funny commercial
It struck me as delightfully irreverent. It also reminded me of being continually offered "Bebsi" by my dear Auntie Nano in Lebanon… not to mention conversations with... read on
-
Feb10
In just one short month, the TrendyMinds staff will be heading to Austin, Texas for the biggest, baddest industry conference around, the place where everybody who’s anybody in the industry will be -- South by Southwest (or, as the cool kids call it, SXSW).
Part nerd prom, part industry conference and part "scene to be seen," SXSW is arguably the most influential industry gathering of its kind. With the big names in the business like Pete Cashmore (Mashable), Evan Williams (Twitter) and Ben Huh (CEO of Pet Holding Inc, which brought the world some of the most viral blog we’ve seen like... read on
-
Dec01
I recently saw a tweet about Google's latest logo design. Before even clicking the link, I was excited to see it. Based on other clever Google logo alterations I'd seen, I knew I wasn't going to be disappointed. When the feet of my favorite childhood character, Big Bird, popped up on my screen, a huge smile flooded my face. I was so happy that I made the visit. Since then, I've been loading the <a href="http://www.google.com" title="Google page" target="blank">Google page</a> to search instead of using the form in the upper right hand corner just to see if there is a new design that... read on
-
Oct21
It's hard to believe that it's already been four months since I joined the TrendyMinds team. It seems like it was only a few weeks ago that I made the move from my job with a large advertising agency in Louisville to our full service, boutique office in Indianapolis.
From the moment I walked through the front door, I have been able to participate and contribute my skills and knowledge on a variety of public relations and interactive projects. I can say, without a doubt, that TrendyMinds has offered more opportunities for participating on client projects and increasing my familiarity... read on
-
Oct02
On a quick weekend trip to Chicago last summer, I noticed signage promoting Chicago for the 2016 Olympic games. Since Chicago is a mere 3-4 hours away, I thought this was super exciting and I was dying to know more! The Olympic Committee is set to pick the winner today. Currently, there are only four cities left in the running; Rio, Tokyo, Madrid and Chicago. Above are all of their "bidding logos." As I was first viewing them, I remembered the controversial London 2012 logo. Have you seen it?
According to ABC News, Jonathan Ellis generated more than 28,000 electronic signatures from ... read on
Topics
- Advertising
- Branding
- Business
- Construction
- Design
- Interactive Services
- Miscellaneous
- Promotions
- Public and Governmental Affairs
- Public Relations
- Social Media
- Technology
- Video
Authors
- Abbie Garrison
- Brandon Ehrlich
- Brittany Yancey
- Brooke Roche
- Casey Baksa
- David Auble
- Jason Drake
- Jon Immel
- Justin Ohlemiller
- Kevin Greek
- Maggie Hames
- Marissa Venturella
- Mayowa Tomori
- Matthew Cambridge
- Seth Benson
- Todd Kersey
- Tommy Hudock
- TrendyMinds Staff
- Trevor Yager