Blog

Topic: Business

Apr04

Stop wasting millions! You need a strategy first.
by Kevin Greek in Advertising, Business 0 comments

Little mistakes can add up.

Last week I received three pieces of promotional mail from the same bank offering incentives for becoming a new member. Which would be great if I wasn’t already a member. First of all, I’m a little insulted that they don’t even know I’m a member since I’ve been banking with them for over 15 years. Secondly, I started wondering how much money are they wasting since I’m probably not the only member receiving these? Three in one week is rare, but on average I receive four a month. If I do some quick math that comes to 48 pieces (4 x 12 months) of mail annually for... read on
Mar22

SXSW 2012: Interactive Insights
by Jon Immel in Business, Design, Interactive Services, Technology 0 comments

SXSW 2012 is over and it was another great trip for the TrendyMinds team. We learned quite a bit at various panels and also ate some great food and attended some fun parties. Below are some of the panel highlights from the trip.

Designing from the Gut: Dangerous or Differentiator

This panel really intrigued me as it’s an internal battle I often have. Is it better to design based off lots of research or analytics, or what your gut tells you is right? The panel not only had some agency veterans but also had employees from Facebook and Twitter. The variety in speakers provided many unique... read on
Feb24

Business Jargon: It’s Never Too Late To Quit
by Casey Baksa in Business 0 comments

“To be natural is such a very difficult pose to keep up.” – Oscar Wilde

We’re all beautiful, unique snowflakes (at least, that’s what Mom said). We all carry with us a one-of-a-kind set of experiences, beliefs and idiosyncrasies. And more and more, the companies we work for are embracing that diversity.

So then, isn’t it time we start talking like ourselves in the workplace? I don’t mean to say we should do away with general decorum and start cursing up a storm at our desks, but when’s the last time you’ve said “let’s round back on that” in real life?

I thought so.

Here’s a list of... read on
Sep26

The Importance of Taste
by Brooke Packard in Business, Design 4 comments

We’ve all been there.

You need to save a few bucks so you turn to the big box grocery store with their fluorescent lighting and closeout prices. You know they may not have exactly what you need, but hey – how bad could it be?

When you arrive, your worst fears are realized. The place is full of rude people; ridiculously long lines and they don’t even have the unsalted butter you need to make cookies that evening. (Really, who doesn’t carry unsalted butter?!) It is at this point you decide – I’m never coming here again.

This same theory can be applied when it comes to printers. Sure,... read on
Aug12

Going International? Austin Powers Is Not Your Guide.
by Maggie Hames in Advertising, Business, Design, Interactive Services, Public Relations 0 comments
Over the course of 2011, TrendyMinds has been fortunate enough to work with several clients on an international level. Whether they’re new to the market or old-timers on the scene, international audiences require a different approach and a decent amount of research.

To avoid a cross-cultural blunder and embarrassment for both agency and client, be sure to cover all the bases. Just because characters in the movie Austin Powers use the term “randy” on a regular basis, doesn’t mean it’s appropriate in the UK.

Here are some things to consider when launching an international campaign:
1. ... read on
Jun28

Step Away from the Computer.
by TrendyMinds Staff in Business, Social Media 1 comment

“@mynewboss, I wud luv to meet u 4 a 2nd interview. 12 on Mon works perf 4 me. C u then. #soexcited.”

Over the top? Sure.

Possible? Yes.

As impervious to social media jargon as we might be, those of us in our 20s and teens are often replacing fundamental language and communication skills with hash tags and acronyms in real life situations. It isn’t just what we are posting on social media sites that may be harming us, growing up on social networking is hindering the refined communication skills it takes to relate to people the “old-fashioned way”: in person.

Though some may be... read on
Apr07

Thanks for the Opportunity!
by Maggie Hames in Business, Public Relations, Social Media 4 comments

It’s been awhile since I’ve had the pleasure of attending an Indy Social Media Breakfast (@IndySM), a monthly networking and social media discussion open to all who are interested. We’ve had a whirlwind couple of months!

But this morning’s talk with Jay Baer (@JayBaer) was one I’m especially glad I was in attendance for. Not only was it great to see some of my favorite peers in the industry, but I was also able to participate in a thought-provoking conversation about the current state of social media – with some of the people who know it best.

Jay gave a captivating presentation about... read on
Apr01

SXSW 2011 Wrap Up
by Jon Immel in Business, Design, Interactive Services, Technology 0 comments

It’s time for my third annual South by Southwest (SXSW) wrap-up post. A vacation immediately following SXSW delayed my post this year, but hopefully my conference wrap-up details will more than make up for it.

Breaking Taboos (#taboo$)

This conversation led by Mark Hemeon and Whitney Hess, focused on discussing important project aspects with clients, regardless of how sensitive the topics may be. Budgets, payments, client representation and other key issues were brought up during this panel.

Whenever the topic of budget comes up, a defensive position seems to quickly follow by both... read on