Blog

Topic: Business

Nov25

There’s a seat at the table for everyone.
by Trevor Yager in Business, Interactive Services, Miscellaneous 1 comment

I know that the title of this post is a bit "PTL Club meets Dr. Dobson," but I assure you I'm not talking church today. That, my friends, I'm saving for another day. (After I've had a few glasses of wine and am ready to rant.) Instead, I've decided to share my thoughts on the many different players (or playas for some of you) that are stakeholders in business.

In recent weeks I've heard gossip, read stories, examined tweets and talked about various businesses in Indianapolis. All of these businesses (or individuals) have some service to sell or a product to pedal. But, is someone who... read on
Nov23

Mirror, mirror on the wall, who’s the best of them all? ME!?
by Trevor Yager in Business, Miscellaneous, Social Media, Technology 2 comments

I recently attended Spirit & Place Festival's Public Conversation. (If you've never been, I encourage you to check it out.) This year's topic was "Inspiring Places" and the speakers included former Indianapolis mayor, Bill Hudnut, and current Braddock, Pennsylvania mayor, John Fetterman. The two men are about as opposite as they come, but each have made remarkable impacts in their communities.

Most of the conversation centered on what inspired them as it related to their community involvement. They spoke about challenges in their careers, differences in their communities, and... read on
Oct13

International Promotional Power
by Trevor Yager in Advertising, Business, Miscellaneous, Promotions 2 comments

Recently I had the opportunity to take a vacation to Greece. If you've never been, I encourage you to place the country on the top of your travel list. The people are friendly, the islands are beautiful, the history is rich, and the food is delicious.

On our last evening in Mykonos (which also happened to be my partner's 37th birthday), we sought out a tasty place to dine and asked the front desk clerk at our hotel for some help. Sale & Pepper (or "Salt & Pepper" as we thought it was called) is a little Italian restaurant on the island of Mykonos. Tucked away in the Laka district of Hora,... read on
Aug21

Truly Mad Men (and Women)
by Trevor Yager in Advertising, Business, Miscellaneous, Public Relations, Social Media 0 comments

Is it me, or are some agencies still trying to use tactics from the 60's in order to strong arm clients into doing business with them? The old ways of business have definitely changed and some groups haven't quite grasped the new concepts. While some may argue that we're an "older agency" because we are almost 15, we're definitely not over-the-hill in our methods. (However, we wouldn't mind bringing back the 3 martini lunches!)

Recently, we learned about two separate incidents with some of our "elder" competitors (who shall remain nameless). In both situations, these companies went to the... read on
Jul23

Evaluating a New Hire
by Jon Immel in Business, Interactive Services, Miscellaneous 3 comments

When evaluating potential employees for our company, it can be a challenge to find the right fit both in personality and skill set. It's something we struggle with whenever we find a candidate with awesome skills but a lacking personality, or, on the flip side, a candidate who is a perfect fit for the office but doesn't quite have the skills we need. Do we go for a sharp person with a great personality who knows the basics, or do you choose the socially awkward person who is a genius?

In some positions personality is the most important factor due to the amount of interaction the position... read on
Jul10

Tips To Start Your Tweets
by TrendyMinds Staff in Business, Promotions, Social Media 1 comment

Twitter is gaining in popularity each day as more people sign up to share tweets about the daily happenings in their lives. However, individuals aren't the only ones jumping on the bandwagon - corporations and media agencies have taken notice too.

It appears the business world is seeing some value in the old-fashioned word-of-mouth approach when marketing their products to the masses and they're turning to Twitter to help them spread the word. According to the social media analytic company Sysomos Inc., social media marketers are more active on Twitter-tweeting more frequently than... read on
May18

Importance of Accurate Advertising
by TrendyMinds Staff in Advertising, Branding, Business 1 comment

Recently, it seems comparative advertising has become a weapon of choice for marketers. From cars to computers to paper towels, relative advantages are stressed. But what happens when these advantages are not backed by valid research? Result: companies exhaust excess amounts of time and money struggling to navigate lawsuits and clear their reputation.

Business today is so cut-throat that press releases and marketing campaigns with any variances in truth could result in millions of dollars lost. Within the last few months, the makers of Airborne settled a class action suit for false... read on
Apr17

The value of public relations
by TrendyMinds Staff in Advertising, Business, Public Relations 3 comments

In a world cluttered with advertisements, how are consumers able to decide which brand of toothpaste is best, which laundry detergent reigns supreme in getting out stains, who provides the best telephone service or what car should be their next? And if they are able to cut through the clutter and decide which is best, how can they be reassured?

While flashy advertising puts brands in the spotlight, the spotlight can only shine for so long. PR, on the other hand, can put your brand in the spotlight just as effectively and give your company the credibility you need to sustain the attention.... read on