Blog

Topic: Business

Feb02

How TrendyMinds Survived The Icepocalypse
by Maggie Hames in Business, Technology 1 comment
During the Icepocalypse of 2011, TrendyMinds did not just simply call it quits and close up shop for the day. Oh no, we’re a bit more dedicated than that. But in order to stay safe and warm, we decided to work remotely from the comfort of our homes. While that may mean a pajama day and low productivity for some, our “trendy” technology allowed us to operate much like we would on any given Tuesday/Wednesday.

To be honest, most of us did in fact sit in our pajamas all day. But we still managed to be productive. Here’s how we managed it:
1. Preparation – Upon hearing of our impending... read on
Jan25

An Anniversary to Remember
by Trevor Yager in Business, Miscellaneous 1 comment

Sometimes our lives seem to be moving at 1000 miles per hour, which makes time fly past with little room for reflection. However, there are other times where an event is such a game-changer that it acts as an anchor point for many memories. These may be positive events like births, marriage, or other celebrations. At other times they may not be positive, but are equally memorable.

This past year has given me several “anchor points” for memories of my life. (Some of these are becoming cloudier with age.) These last 365 days have taken me on a wild ride.

It all started as a pretty typical... read on
Jan03

Giving Back: A Trendy resolution
by TrendyMinds Staff in Advertising, Branding, Business, Design, Interactive Services, Miscellaneous, Public Relations 0 comments

The beginning of the year is an exciting time at TrendyMinds. Our pro-bono program is kicking off (for the third consecutive year), and we’re beginning to get to know a new “class” of worthy organizations. This year our program is giving $50,000 worth of in-kind creative, strategic and interactive services to non-profits here in Indiana and around the country. In the past three years, we’ve contributed more than a quarter of a million dollars to nonprofits. That’s a pretty amazing program to be a part of, if you ask me.

Half of the fun of our pro-bono program is the voting process --... read on
Dec02

15 lessons from 15 years of success
by Trevor Yager in Business, Miscellaneous 0 comments

Every year that a business remains open is truly a blessing. Remaining alive, vibrant and growing for 15 years is an amazing accomplishment. We have been very fortunate to reach this milestone, and we’re extremely grateful to all of our current and past clients, partners, team members and friends that have helped us along throughout the years. Without all of you, we would not be where we are today.

As with any 15 year old, we are still pretty young and plan to do even bigger things as we grow older. However, we have picked up a few pointers along our journey to "adulthood." Here are our... read on
Nov08

Humanitarian Aid Up in Smoke?
by TrendyMinds Staff in Advertising, Branding, Business, Public Relations 0 comments

Indonesia has been hard hit recently. In quick succession, a tsunami and then a volcano knocked around the country. Because the Indonesian government is stretched thin trying to house, clothe and feed evacuees, corporations based in Indonesia are stepping in to fill the gaps. In an effort known as “corporate social responsibility” corporations are taking an active role by paying for disaster relief teams.

Sounds great, right? Well, kind of.

One of Indonesia’s largest tobacco companies, Sampoerna (owned by Philip Morris), along with other big-name companies in Indonesia, paid for a... read on
Nov08

When to say “No”
by TrendyMinds Staff in Business 0 comments

Few things are more exciting than getting a call or email from a business that wants to work with your agency. While it can be tempting to take on every project offered your way, always saying “yes” isn’t a great business development strategy. In fact, saying “no” to clients that aren’t an ideal fit can sometimes be the best growth decision an agency makes.

Fortunately, you don’t have to take on a nightmare client before you realize it’s not a good match. There are many signs along the getting-to-know-you process that can signal this is a fish you need to throw back in the pond.

Walk,... read on
Oct20

Trim Up and Grow
by Trevor Yager in Business, Miscellaneous 2 comments

Every now and then, I spend time working in the yard. Usually I avoid it like a child going to a dentist, but occasionally I find it therapeutic.

Recently, I was sitting in our back courtyard -- one of my favorite places to hold client meetings -- enjoying the peace and quite of my surroundings. As I was noticing the flowers, bushes and trees around the space, I couldn’t help but remember all of the work that we put into this area just a few months ago.

It was a grueling process. We hauled in plants, mulch and dirt. We dug in soil that was hard as steel. We were dirty, sweaty and... read on
Sep10

Opportunity Comes Knocking
by Tommy Hudock in Business, Miscellaneous 0 comments

Attraction is a word we often find being used to describe one’s ability to catch the eye of a member of the opposite sex. For me however, the attraction to work for an agency like TrendyMinds came very early on when the company I recently left was prospecting PR firms to partner with. Our initial meeting with members of the TrendyMinds team impressed me very much. Here was a young, hip group of individuals, full of creativity and experience, vying for a chance to become our partner. With a clear, professional presentation in hand, the TrendyMinds team was able to clearly and concisely... read on