Blog
Topic: Design-
Apr16
South by Southwest (SXSW) is always a crazy week, packed with lots of informative talks as well as many fun parties. I’ve decided to recap the week with five highlights from the many panels I attended at SXSW 2010.
-
Words Are Cheaper Than Comps
In the panel, “Content Strategy For You,” Margot Bloomstein did a good job showing that it’s best to revise content early on in a project -- before the design phase. If you make content changes in the design stage, than you are probably going to be forced to revise your comps, and that can be very time consuming and costly for the client. ... read on
-
Words Are Cheaper Than Comps
-
Mar31
The TrendyMinds team recently closed up shop and headed down to Austin, Texas for the annual SXSW Interactive Conference. Our visit was spent rubbing shoulders with the industry elite while attending panel discussions on a variety of topics. But we weren't total bores -- we also managed to squeeze in some fun time every evening by enjoying some of Austin's culinary delights, attending sponsored parties or by creating our own entertainment with other South By friends. We learned tons, saw a lot of cool technologies and left feeling inspired, ready to apply the knowledge we gained to work for... read on
-
Mar19
Last week I was fortunate enough to attend the South by Southwest (SXSW) Interactive conference in Austin, Texas with the rest of the TrendyMinds team. I had anticipated five days of learning, networking and inspiration, and my expectations were high. Everyone talks about SXSW as being the best conference the industry offers -- and it isn't often that an industry conference gains an obsessively passionate following.
But now I get it.
SXSW was an amazing experience. It was exhausting, to be sure. Sessions run back-to-back from 9:30am to 6:00pm. Your feet are sore and swollen from walking... read on
-
Feb10
In just one short month, the TrendyMinds staff will be heading to Austin, Texas for the biggest, baddest industry conference around, the place where everybody who’s anybody in the industry will be -- South by Southwest (or, as the cool kids call it, SXSW).
Part nerd prom, part industry conference and part "scene to be seen," SXSW is arguably the most influential industry gathering of its kind. With the big names in the business like Pete Cashmore (Mashable), Evan Williams (Twitter) and Ben Huh (CEO of Pet Holding Inc, which brought the world some of the most viral blog we’ve seen like... read on
-
Dec01
I recently saw a tweet about Google's latest logo design. Before even clicking the link, I was excited to see it. Based on other clever Google logo alterations I'd seen, I knew I wasn't going to be disappointed. When the feet of my favorite childhood character, Big Bird, popped up on my screen, a huge smile flooded my face. I was so happy that I made the visit. Since then, I've been loading the <a href="http://www.google.com" title="Google page" target="blank">Google page</a> to search instead of using the form in the upper right hand corner just to see if there is a new design that... read on
-
Oct02
On a quick weekend trip to Chicago last summer, I noticed signage promoting Chicago for the 2016 Olympic games. Since Chicago is a mere 3-4 hours away, I thought this was super exciting and I was dying to know more! The Olympic Committee is set to pick the winner today. Currently, there are only four cities left in the running; Rio, Tokyo, Madrid and Chicago. Above are all of their "bidding logos." As I was first viewing them, I remembered the controversial London 2012 logo. Have you seen it?
According to ABC News, Jonathan Ellis generated more than 28,000 electronic signatures from ... read on
-
Jun26
Clients have often asked us how we went about creating their logo, so we wanted to share our process! Some logos might just look like a crazy shape with text next to them, but they all have meaning. Here's the way TrendyMinds tackles your logo:
Step One: Research
We listen to you talk about your business, its voice, its goals and who you and your business want to be when you grow up. After we've figured you out, we take a peek at your competitors so that we know what's going on in your industry. Not only do we want to have firm grasp on your industry -- we also want to make sure... read on
-
May01
Many designers and clients strive to achieve "great design" without taking into account the target audience. A concept with a clean minimalist design may look ultra modern, but if the ad campaign is for a used car lot, it probably is headed in the wrong direction. Sometimes designers miss the mark by creating amazing visuals, but aren't reaching the intended audience.
Designers are well trained and understand the importance of great design. It's easy for this highly talented group of creatives to scoff at ads in the local paper that have poor layout and design. Usually, these ads are... read on
Topics
- Advertising
- Branding
- Business
- Construction
- Design
- Interactive Services
- Miscellaneous
- Promotions
- Public and Governmental Affairs
- Public Relations
- Social Media
- Technology
- Video
Authors
- Abbie Garrison
- Brandon Ehrlich
- Brittany Yancey
- Brooke Roche
- Brooklynn Moor
- Casey Baksa
- David Auble
- Jason Drake
- Jeff Garrigus
- Jon Immel
- Justin Ohlemiller
- Kevin Greek
- Maggie Hames
- Marissa Venturella
- Mayowa Tomori
- Matthew Cambridge
- Rumi Sakuraeda
- Seth Benson
- Todd Kersey
- Tommy Hudock
- TrendyMinds Staff
- Trevor Yager