Blog

Topic: Design

Jun15

Social Media Trends from 日本
by Rumi Sakuraeda in Design, Social Media, Technology 1 comment

I recently spent 12 days in my hometown – Osaka, Japan (unaffected by the earthquake and/or radiation). It’s always refreshing to go home and immerse myself in a completely different culture. But something stood out to me during this trip that I had never seen before – American technology was being used everywhere!

One of my favorite things to do in Japan (other than to eat and shop) is browse Japanese electronic stores. Japanese technology, especially cell phones, is usually ahead of the curve. In the past I came home spouting to my friends about how fascinated I was with the new... read on
Jun02

An Infographic About Infographics
by Seth Benson in Design 2 comments

It’s information overload out there. To Twitter trained users and iPhone addicts, a page of solid text seems daunting and unreadable. So how can you get your audience to actually pay attention to the information you’re trying to share?

Why draw it for them of course! Cue – the infographic.

Infographics are the epitome of the worn out phrase – a picture is worth a 1,000 words. But have you ever wondered where they got their start? Check out our infographic about infographics (below) for a detailed, and highly accurate, history.
Apr01

SXSW 2011 Wrap Up
by Jon Immel in Business, Design, Interactive Services, Technology 0 comments

It’s time for my third annual South by Southwest (SXSW) wrap-up post. A vacation immediately following SXSW delayed my post this year, but hopefully my conference wrap-up details will more than make up for it.

Breaking Taboos (#taboo$)

This conversation led by Mark Hemeon and Whitney Hess, focused on discussing important project aspects with clients, regardless of how sensitive the topics may be. Budgets, payments, client representation and other key issues were brought up during this panel.

Whenever the topic of budget comes up, a defensive position seems to quickly follow by both... read on
Feb15

A Magical Website Experience
by TrendyMinds Staff in Design, Interactive Services, Technology 3 comments

We all remember our first visit to Disney’s Magic Kingdom. Stepping foot onto Main Street USA brings an awe-filled smile to even the most over-stimulated, jet-lagged child. Seeing the enormous castle made fairy tale living believable and enticing. In a perfect world (such as that of the Disney fantasy), all websites would create similar reactions from visitors. Unfortunately, most sites cause visitors to turn and run away like adorable Dalmatian puppies from Cruella de Vil.

When your audience views your website, it is important to create a similar unforgettable experience. While it... read on
Jan03

Giving Back: A Trendy resolution
by TrendyMinds Staff in Advertising, Branding, Business, Design, Interactive Services, Miscellaneous, Public Relations 0 comments

The beginning of the year is an exciting time at TrendyMinds. Our pro-bono program is kicking off (for the third consecutive year), and we’re beginning to get to know a new “class” of worthy organizations. This year our program is giving $50,000 worth of in-kind creative, strategic and interactive services to non-profits here in Indiana and around the country. In the past three years, we’ve contributed more than a quarter of a million dollars to nonprofits. That’s a pretty amazing program to be a part of, if you ask me.

Half of the fun of our pro-bono program is the voting process --... read on
Dec01

Use, don’t abuse, stock photography
by Brooke Packard in Branding, Design 0 comments

Every year that a business remains open is truly a blessing. Remaining alive, vibrant and growing for 15 years is an amazing accomplishment. We have been very fortunate to reach this milestone, and we’re extremely grateful to all of our current and past clients, partners, team members and friends that have helped us along throughout the years. Without all of you, we would not be where we are today.

As with any 15 year old, we are still pretty young and plan to do even bigger things as we grow older. However, we have picked up a few pointers along our journey to "adulthood." Here are our... read on
Jun24

The Key to Client Satisfaction
by TrendyMinds Staff in Advertising, Branding, Design, Interactive Services, Promotions, Public Relations, Social Media 2 comments

I was sitting in a meeting the other day listening to a woman speak about her dissatisfaction regarding a previous agency she had tapped to handle the advertising and public relations needs for her company. Her chief complaint was feeling that her company was not the number one priority of the agency. She further explained that there didn't seem to be any type of consistent project management system in place, and as a result, projects weren't completed when promised.

Project management is a major problem for many advertising and PR agencies, yet implementing a few tidy processes may... read on
May21

Buying the milk for free
by TrendyMinds Staff in Advertising, Branding, Business, Design, Interactive Services, Promotions, Public Relations, Social Media 7 comments

From Pepsi to Folgers to Doritos to the neighborhood business down the road, corporate decision makers are letting the public call the shots on marketing strategy. They’re asking you – yes, you -- to come up with slogans and taglines, jingles and theme songs, logos and business names, products and flavors.

Let’s take a behind-the-scenes look at how this crowdsourcing phenomenon was born, shall we?

Scene: Boardroom. Marketing meeting.

CEO: Sales are down nationwide for Big Box USA. Consumers aren’t responding to our current promotions. What’s our next move?

CMO: Well, we have an... read on