Blog

Topic: Interactive Services

Jun01

“Call Me Maybe”: A Case Study in Captivating the Young Audience
by Casey Baksa in Advertising, Design, Interactive Services, Public Relations, Video, 0 comments

Hey.

I just met you. And this is crazy.

But here’s what I wonder: is “Call Me Maybe” a wonderful example of what really captivates a young audience?

It very well may…be. If you haven’t noticed, the song’s been somewhat successful.

Before you tell me to saddle up with Carly Rae and ride off a cliff, hear me out. Here are five cues you can take from the vibrant young Canuck’s ascent up the charts when contemplating your next campaign.

1. Simple works.

Let’s clear this up – “Call Me Maybe” is a brilliantly written pop song. It is not, however, a case study in poetic discourse.... read on
Apr19

Why It’s Time to Update Your Browser
by David Auble in Interactive Services, Technology, 0 comments

Let me start with a little profanity: Internet Explorer. Okay, so maybe it’s not the type of profanity you were initially thinking, but in the Internet world, Internet Explorer is one of the foulest, most cruel phrases anyone could say. Why? Simple. It’s terrible mainly due to its inability to follow simple web standards and user basics.

I will be fair though, with the release of IE 9, Microsoft has finally begun listening to consumers and web developers alike, by releasing software that follows web standards a bit more strictly. The only new problem we, web developers, face are people... read on
Mar22

SXSW 2012: Interactive Insights
by Jon Immel in Business, Design, Interactive Services, Technology, 0 comments

SXSW 2012 is over and it was another great trip for the TrendyMinds team. We learned quite a bit at various panels and also ate some great food and attended some fun parties. Below are some of the panel highlights from the trip.

Designing from the Gut: Dangerous or Differentiator

This panel really intrigued me as it’s an internal battle I often have. Is it better to design based off lots of research or analytics, or what your gut tells you is right? The panel not only had some agency veterans but also had employees from Facebook and Twitter. The variety in speakers provided many unique... read on
Mar06

We’re Not In Indy Anymore
by Tommy Hudock in Advertising, Design, Interactive Services, Social Media, Technology, Video, 1 comment

We all have seen the Wizard of Oz, (at least once). This famous Technicolor feature film stars Judy Garland who plays Dorothy, a Kansas farm girl who’s been dropped into a mystery land of munchkins, lions, tigers and oh my, witches! Although, Dorothy does not have a roster of great clients to support, she does look to many along her yellow brick road for ideas, support and suggestions on whom, and what can get her (and her little dog too!) back home to Kansas to be reunited with her family.

Just like Dorothy, TrendyMinds is always looking for the best cast of characters, resources and... read on
Dec05

The Panda Effect
by David Auble in Interactive Services, Technology, 0 comments

By now, most businesses are implementing some form of basic SEO. Whether it’s optimizing page titles and structure, or optimizing all pictures, content and folder structure, it’s important to build your site with SEO in mind.

Most people agree that Google is the leading search engine (by a significant margin). By receiving over 65% of all search traffic, Google has been busy at work with trying to return the most relevant results as quickly as possible.

Recently, the search engine giant has released their latest version of their algorithm, Panda. With the release of Panda came a... read on
Oct19

Go Mobile or Go Home
by TrendyMinds Staff in Interactive Services, Technology, 0 comments

It is predicted that by the end of 2011, global smartphone sales will surpass global PC sales – reaching 400 million a year. This milestone isn’t surprising. Take one look around any airport or coffee shop and you’re bound to find more people on their smartphone than talking to the person beside them. Yeah, this is quite the bummer for mankind, but what does this mean for our clients?

Simple. Every site we create must be mobile web friendly.

Sounds easy enough, right? Well let’s think about that for a minute. There are over 15 different smartphone manufacturers, each with dozens of... read on
Aug12

Going International? Austin Powers Is Not Your Guide.
by Maggie Hames in Advertising, Business, Design, Interactive Services, Public Relations, 0 comments
Over the course of 2011, TrendyMinds has been fortunate enough to work with several clients on an international level. Whether they’re new to the market or old-timers on the scene, international audiences require a different approach and a decent amount of research.

To avoid a cross-cultural blunder and embarrassment for both agency and client, be sure to cover all the bases. Just because characters in the movie Austin Powers use the term “randy” on a regular basis, doesn’t mean it’s appropriate in the UK.

Here are some things to consider when launching an international campaign:
1. ... read on
Jul18

It’s About Time - Why Your Website Should Be In HTML5
by TrendyMinds Staff in Design, Interactive Services, Technology, 4 comments

An old sweatshirt, your comfy t-shirt, a favorite pillow, your 1999 Apple iBook?

We can all be guilty of finding comfort in a familiar belonging, holding on to relics that are irreplaceable. Fortunately, we can be afforded these comforts in most all facets except for one – technology.

It’s hard to forget the Best Buy Super Bowl Commercial that boasts ever-evolving cell phone service. It seems every advertisement encourages us to upgrade. Although it is frustrating (and uneconomical) to keep-up, there is one advancement we at TrendyMinds believe it’s time you get on board with: HTML5.
... read on