Blog

Topic: Interactive Services

Mar19

South by South Wowed
by TrendyMinds Staff in Advertising, Branding, Business, Design, Interactive Services, Miscellaneous, Promotions, Public Relations, Social Media, Technology 0 comments

Last week I was fortunate enough to attend the South by Southwest (SXSW) Interactive conference in Austin, Texas with the rest of the TrendyMinds team. I had anticipated five days of learning, networking and inspiration, and my expectations were high. Everyone talks about SXSW as being the best conference the industry offers -- and it isn't often that an industry conference gains an obsessively passionate following.

But now I get it.

SXSW was an amazing experience. It was exhausting, to be sure. Sessions run back-to-back from 9:30am to 6:00pm. Your feet are sore and swollen from walking... read on
Feb11

Honesty is the Best Policy
by Brooke Packard in Interactive Services 1 comment

Stock photography is awesome! For the price of a mere dollar you can have a professional photo for your website without even leaving your desk! A website full of these images looks pretty sharp, but does it really look like you? Will users be disappointed when they arrive at your business and feel differently than they did when visiting your site? Will they lose trust in you because you "lied?"

If our interactive clients don't already have professional photos or don't have the budget for them, I often take our camera to their location to get some shots of my own. If that isn't possible... read on
Feb10

Everything’s Bigger in Texas… including our brains.
by TrendyMinds Staff in Advertising, Branding, Business, Design, Interactive Services, Promotions, Public Relations, Social Media, Technology 0 comments

In just one short month, the TrendyMinds staff will be heading to Austin, Texas for the biggest, baddest industry conference around, the place where everybody who’s anybody in the industry will be -- South by Southwest (or, as the cool kids call it, SXSW).

Part nerd prom, part industry conference and part "scene to be seen," SXSW is arguably the most influential industry gathering of its kind. With the big names in the business like Pete Cashmore (Mashable), Evan Williams (Twitter) and Ben Huh (CEO of Pet Holding Inc, which brought the world some of the most viral blog we’ve seen like... read on
Dec01

Let’s talk about trust, baby.
by Trevor Yager in Advertising, Business, Interactive Services, Miscellaneous 0 comments

So, the newest discovery in advertising/marketing today appears to be the trust factor? Yep, it is new. You may think you've heard about trust before, but no, you haven't. At least not in the way that some social media experts would like to make you feel you haven't.

While it may be true that your words can spread quicker and that you have the ability to interact with people on a grander scale, getting people to trust you is not a new concept. While the issue of trust could go back to the dawn of time, I'll share my experience with trust as it relates to part of my "business" past.

Back... read on
Nov25

There’s a seat at the table for everyone.
by Trevor Yager in Business, Interactive Services, Miscellaneous 1 comment

I know that the title of this post is a bit "PTL Club meets Dr. Dobson," but I assure you I'm not talking church today. That, my friends, I'm saving for another day. (After I've had a few glasses of wine and am ready to rant.) Instead, I've decided to share my thoughts on the many different players (or playas for some of you) that are stakeholders in business.

In recent weeks I've heard gossip, read stories, examined tweets and talked about various businesses in Indianapolis. All of these businesses (or individuals) have some service to sell or a product to pedal. But, is someone who... read on
Oct21

Bigger Isn’t Always Better
by TrendyMinds Staff in Advertising, Branding, Interactive Services, Promotions, Public Relations 1 comment

It's hard to believe that it's already been four months since I joined the TrendyMinds team. It seems like it was only a few weeks ago that I made the move from my job with a large advertising agency in Louisville to our full service, boutique office in Indianapolis.

From the moment I walked through the front door, I have been able to participate and contribute my skills and knowledge on a variety of public relations and interactive projects. I can say, without a doubt, that TrendyMinds has offered more opportunities for participating on client projects and increasing my familiarity... read on
Jul23

Evaluating a New Hire
by Jon Immel in Business, Interactive Services, Miscellaneous 3 comments

When evaluating potential employees for our company, it can be a challenge to find the right fit both in personality and skill set. It's something we struggle with whenever we find a candidate with awesome skills but a lacking personality, or, on the flip side, a candidate who is a perfect fit for the office but doesn't quite have the skills we need. Do we go for a sharp person with a great personality who knows the basics, or do you choose the socially awkward person who is a genius?

In some positions personality is the most important factor due to the amount of interaction the position... read on
May01

Designing for Your Audience
by Jon Immel in Advertising, Design, Interactive Services 2 comments

Many designers and clients strive to achieve "great design" without taking into account the target audience. A concept with a clean minimalist design may look ultra modern, but if the ad campaign is for a used car lot, it probably is headed in the wrong direction. Sometimes designers miss the mark by creating amazing visuals, but aren't reaching the intended audience.

Designers are well trained and understand the importance of great design. It's easy for this highly talented group of creatives to scoff at ads in the local paper that have poor layout and design. Usually, these ads are... read on