Blog
Topic: Interactive Services-
Mar29
One of the most frustrating things a user can encounter on the Internet is the “404 Page Not Found” error. It can pop up when a site is under construction, still in development, or found in search engine results for pages that have been moved. When the link lands on an error page that says nothing about where to look next, it creates a level of frustration for the website’s visitors.
Here are a few good reasons to create proper redirects:
Search Engines
When switching domains, web servers, or just moving content to a different part of a website, it will take some time for Google,... read on
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Feb15
We all remember our first visit to Disney’s Magic Kingdom. Stepping foot onto Main Street USA brings an awe-filled smile to even the most over-stimulated, jet-lagged child. Seeing the enormous castle made fairy tale living believable and enticing. In a perfect world (such as that of the Disney fantasy), all websites would create similar reactions from visitors. Unfortunately, most sites cause visitors to turn and run away like adorable Dalmatian puppies from Cruella de Vil.
When your audience views your website, it is important to create a similar unforgettable experience. While it... read on
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Jan03
The beginning of the year is an exciting time at TrendyMinds. Our pro-bono program is kicking off (for the third consecutive year), and we’re beginning to get to know a new “class” of worthy organizations. This year our program is giving $50,000 worth of in-kind creative, strategic and interactive services to non-profits here in Indiana and around the country. In the past three years, we’ve contributed more than a quarter of a million dollars to nonprofits. That’s a pretty amazing program to be a part of, if you ask me.
Half of the fun of our pro-bono program is the voting process --... read on
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Dec20
Clean code. Every web developer out there knows the importance of it, but are we doing a good job of explaining this to our non-techy clients? Here's a quick primer that can help clients understand the "foreign language" of code and its purpose.
What exactly does "clean code" mean?
Clean code is exactly what it sounds like. The code needs to be free of spelling errors, properly formatted, and contain the correct tags, without any unnecessary tags added. Aside from being an organized and on-top-of-it coder, developers can also utilize HTML validators to check for errors others might have... read on -
Jun24
I was sitting in a meeting the other day listening to a woman speak about her dissatisfaction regarding a previous agency she had tapped to handle the advertising and public relations needs for her company. Her chief complaint was feeling that her company was not the number one priority of the agency. She further explained that there didn't seem to be any type of consistent project management system in place, and as a result, projects weren't completed when promised.
Project management is a major problem for many advertising and PR agencies, yet implementing a few tidy processes may... read on
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May21
From Pepsi to Folgers to Doritos to the neighborhood business down the road, corporate decision makers are letting the public call the shots on marketing strategy. They’re asking you – yes, you -- to come up with slogans and taglines, jingles and theme songs, logos and business names, products and flavors.
Let’s take a behind-the-scenes look at how this crowdsourcing phenomenon was born, shall we?
Scene: Boardroom. Marketing meeting.
CEO: Sales are down nationwide for Big Box USA. Consumers aren’t responding to our current promotions. What’s our next move?
CMO: Well, we have an... read on
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Apr16
South by Southwest (SXSW) is always a crazy week, packed with lots of informative talks as well as many fun parties. I’ve decided to recap the week with five highlights from the many panels I attended at SXSW 2010.
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Words Are Cheaper Than Comps
In the panel, “Content Strategy For You,” Margot Bloomstein did a good job showing that it’s best to revise content early on in a project -- before the design phase. If you make content changes in the design stage, than you are probably going to be forced to revise your comps, and that can be very time consuming and costly for the client. ... read on
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Words Are Cheaper Than Comps
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Mar31
The TrendyMinds team recently closed up shop and headed down to Austin, Texas for the annual SXSW Interactive Conference. Our visit was spent rubbing shoulders with the industry elite while attending panel discussions on a variety of topics. But we weren't total bores -- we also managed to squeeze in some fun time every evening by enjoying some of Austin's culinary delights, attending sponsored parties or by creating our own entertainment with other South By friends. We learned tons, saw a lot of cool technologies and left feeling inspired, ready to apply the knowledge we gained to work for... read on
Topics
- Advertising
- Branding
- Business
- Construction
- Design
- Interactive Services
- Miscellaneous
- Promotions
- Public and Governmental Affairs
- Public Relations
- Social Media
- Technology
- Video
Authors
- Abbie Garrison
- Brandon Ehrlich
- Brittany Yancey
- Brooke Roche
- Brooklynn Moor
- Casey Baksa
- David Auble
- Jason Drake
- Jeff Garrigus
- Jon Immel
- Justin Ohlemiller
- Kevin Greek
- Maggie Hames
- Marissa Venturella
- Mayowa Tomori
- Matthew Cambridge
- Rumi Sakuraeda
- Seth Benson
- Todd Kersey
- Tommy Hudock
- TrendyMinds Staff
- Trevor Yager