Blog

Topic: Miscellaneous
  • Mar30
    Brooke Packard

    SXSW 2012 Recap

    by Brooke Packard in Design, Miscellaneous, 1 comment

    SXSW was, as always, a great trip full of inspiration, aha moments and useful tips. Whether it be from a speaker in a panel, a website I checked out b/c of a free button or just the general overall creativity that buzzes around Austin, this year’s conference was energizing.

    The best panel I saw was “Style Tiles.” Samantha Warren, a designer based out of San Francisco, came up with her own process that is a cross between mood boards and a design comp. This was a total aha moment for me as I’d tip toed around doing this before, but never quite pushed it to where she does. Instead of pulling... read on

  • Dec13
    Abbie Garrison

    When writing, be like a poet.

    by Abbie Garrison in Miscellaneous, 0 comments

    Poetry often gets a bad rap for being too intellectual, academic or pedantic. (Yes, I said pedantic - as in tedious and fussy, like a toddler pageant updo. Real word divas, those poets.) I find the opposite to be true. My education in poetry has benefited my writing tenfold. I think it would serve anybody well to look at prose with the discerning eye of a poet.

    Like poetry, the ability to say something in a few words that evoke a desired feeling or response is crucial in business, especially in the advertising and PR industries. Whether writing copy or sending an email, focus on the key... read on

  • Mar02
    TrendyMinds Staff

    We’re ‘Gaga’ for creativity

    by TrendyMinds Staff in Miscellaneous, Social Media, 1 comment

    The recent hit single by Lady Gaga “Born This Way” has raised many concerns among music fans because it is strikingly similar to Madonna’s 1985 single “Express Yourself.” Whether or not she stole the beat from her is debatable, but there is no doubt that the two songs have similarities. Even the themes of the two songs are similar if you think about it. Lady Gaga is basically saying that you should love yourself, and not to live in regrets. While Madonna’s song is about expressing your feelings and respecting yourself. Both songs are essentially built around the same idea, self-esteem. I... read on

  • Jan25
    Trevor Yager

    An Anniversary to Remember

    by Trevor Yager in Business, Miscellaneous, 1 comment

    Sometimes our lives seem to be moving at 1000 miles per hour, which makes time fly past with little room for reflection. However, there are other times where an event is such a game-changer that it acts as an anchor point for many memories. These may be positive events like births, marriage, or other celebrations. At other times they may not be positive, but are equally memorable.

    This past year has given me several “anchor points” for memories of my life. (Some of these are becoming cloudier with age.) These last 365 days have taken me on a wild ride.

    It all started as a pretty typical... read on

  • Jan10
    Maggie Hames

    Lucky Number 13

    by Maggie Hames in Miscellaneous, Public Relations, Social Media, 0 comments

    Triskaidekaphobia - the fear of the number thirteen.

    Lucky for me, I don’t have such a ridiculous phobia. While some might fear the number, I’ve embraced it. Last month I became the thirteenth member of the TrendyMinds team, and so far I have only positive news to report.

    It’s no secret that the TrendyMinds team is growing fast. With three new hires in the last month, we are literally busting at the seams. Growing so fast, that our beloved blue building on the corner of 25th and Delaware has become a tight fit (we might be doing a little real estate shopping on the side… more on that... read on

  • Jan03
    TrendyMinds Staff

    Giving Back: A Trendy resolution

    by TrendyMinds Staff in Advertising, Branding, Business, Design, Interactive Services, Miscellaneous, Public Relations, 0 comments

    The beginning of the year is an exciting time at TrendyMinds. Our pro-bono program is kicking off (for the third consecutive year), and we’re beginning to get to know a new “class” of worthy organizations. This year our program is giving $50,000 worth of in-kind creative, strategic and interactive services to non-profits here in Indiana and around the country. In the past three years, we’ve contributed more than a quarter of a million dollars to nonprofits. That’s a pretty amazing program to be  a part of, if you ask me.

    Half of the fun of our pro-bono program is the voting process --... read on

  • Dec02
    Trevor Yager

    15 lessons from 15 years of success

    by Trevor Yager in Business, Miscellaneous, 0 comments

    Every year that a business remains open is truly a blessing. Remaining alive, vibrant and growing for 15 years is an amazing accomplishment. We have been very fortunate to reach this milestone, and we’re extremely grateful to all of our current and past clients, partners, team members and friends that have helped us along throughout the years. Without all of you, we would not be where we are today.

    As with any 15 year old, we are still pretty young and plan to do even bigger things as we grow older. However, we have picked up a few pointers along our journey to "adulthood." Here are our... read on

  • Oct20
    Trevor Yager

    Trim Up and Grow

    by Trevor Yager in Business, Miscellaneous, 2 comments

    Every now and then, I spend time working in the yard. Usually I avoid it like a child going to a dentist, but occasionally I find it therapeutic.

    Recently, I was sitting in our back courtyard -- one of my favorite places to hold client meetings -- enjoying the peace and quite of my surroundings. As I was noticing the flowers, bushes and trees around the space, I couldn’t help but remember all of the work that we put into this area just a few months ago.

    It was a grueling process. We hauled in plants, mulch and dirt. We dug in soil that was hard as steel. We were dirty, sweaty and... read on