Blog
Topic: Public Relations-
Jan06
Did you know that Coca-Cola just wrapped its largest social media project ever? No? Have you even heard of the campaign before now? If you can say yes, you’re probably in the minority.
There’s no reason why we shouldn’t all have heard about Expedition 206 – the scope of the campaign was mammoth. Three brand ambassadors (selected by a public voting contest, of course) visited 186 countries in less than a year to find what made these populations of Coke drinkers happy. The ambassadors documented their trip through blog posts, photos and video, all aggregated on a... read on
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Jan03
The beginning of the year is an exciting time at TrendyMinds. Our pro-bono program is kicking off (for the third consecutive year), and we’re beginning to get to know a new “class” of worthy organizations. This year our program is giving $50,000 worth of in-kind creative, strategic and interactive services to non-profits here in Indiana and around the country. In the past three years, we’ve contributed more than a quarter of a million dollars to nonprofits. That’s a pretty amazing program to be a part of, if you ask me.
Half of the fun of our pro-bono program is the voting process --... read on
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Nov08
Indonesia has been hard hit recently. In quick succession, a tsunami and then a volcano knocked around the country. Because the Indonesian government is stretched thin trying to house, clothe and feed evacuees, corporations based in Indonesia are stepping in to fill the gaps. In an effort known as “corporate social responsibility” corporations are taking an active role by paying for disaster relief teams.
Sounds great, right? Well, kind of.
One of Indonesia’s largest tobacco companies, Sampoerna (owned by Philip Morris), along with other big-name companies in Indonesia, paid for a... read on
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Sep22
Every now and then, I spend time working in the yard. Usually I avoid it like a child going to a dentist, but occasionally I find it therapeutic.
Recently, I was sitting in our back courtyard -- one of my favorite places to hold client meetings -- enjoying the peace and quite of my surroundings. As I was noticing the flowers, bushes and trees around the space, I couldn’t help but remember all of the work that we put into this area just a few months ago.
It was a grueling process. We hauled in plants, mulch and dirt. We dug in soil that was hard as steel. We were dirty, sweaty and... read on
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Jun24
I was sitting in a meeting the other day listening to a woman speak about her dissatisfaction regarding a previous agency she had tapped to handle the advertising and public relations needs for her company. Her chief complaint was feeling that her company was not the number one priority of the agency. She further explained that there didn't seem to be any type of consistent project management system in place, and as a result, projects weren't completed when promised.
Project management is a major problem for many advertising and PR agencies, yet implementing a few tidy processes may... read on
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Jun11
When I first heard that Chevrolet sent out a memo to its employees announcing that they were forever ditching the term “Chevy” to maintain its brand consistency, my jaw dropped. How could a huge corporation who had the best of available branding consultants, Goodby Silverstein & Partners, do something so stupid? Why on earth would they want to eradicate the nickname “Chevy” which has immediate emotional connections with their customers (the type of deeply rooted connections that every brand dreams of having), and insist on a brand name that doesn’t?
“Chevy” has been used for about a 100... read on
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May21
From Pepsi to Folgers to Doritos to the neighborhood business down the road, corporate decision makers are letting the public call the shots on marketing strategy. They’re asking you – yes, you -- to come up with slogans and taglines, jingles and theme songs, logos and business names, products and flavors.
Let’s take a behind-the-scenes look at how this crowdsourcing phenomenon was born, shall we?
Scene: Boardroom. Marketing meeting.
CEO: Sales are down nationwide for Big Box USA. Consumers aren’t responding to our current promotions. What’s our next move?
CMO: Well, we have an... read on
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May13
Each spring, I always look forward to the first of May for two reasons: summer parties and my annual trip to Churchill Downs for The Oaks and Kentucky Derby. Every year I can count on a fun-filled weekend catching up with old friends who fly-in each year for the occasion, having the traditional mint julep and seeing women in fancy, oversized hats.
This year's trip to the racetrack was a little different, though. Yum! Brands, the official sponsor of the Derby, decided to do give one of its well-known chains a little makeover for the event. The world's largest restaurant company altered the... read on
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Authors
- Abbie Garrison
- Brandon Ehrlich
- Brittany Yancey
- Brooke Roche
- Brooklynn Moor
- Casey Baksa
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- TrendyMinds Staff
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