Blog

Topic: Social Media

Jul13

Combine to Engage
by Tommy Hudock in Social Media, 0 comments

Here at TrendyMinds we are frequently asked to create and manage engaging strategic marketing initiatives for our clients using social media tools as a channel for communication. With the constant changes on Facebook and the overnight sensation that is Pinterest, we encourage all who inquire with us to regularly evaluate social media tools in order to communicate with their publics more effectively.

Although some may argue one social media platform is more engaging as a stand-alone tool than another, sometimes combining tools works even better. For example, both Facebook and Pinterest can... read on
Mar06

We’re Not In Indy Anymore
by Tommy Hudock in Advertising, Design, Interactive Services, Social Media, Technology, Video, 1 comment

We all have seen the Wizard of Oz, (at least once). This famous Technicolor feature film stars Judy Garland who plays Dorothy, a Kansas farm girl who’s been dropped into a mystery land of munchkins, lions, tigers and oh my, witches! Although, Dorothy does not have a roster of great clients to support, she does look to many along her yellow brick road for ideas, support and suggestions on whom, and what can get her (and her little dog too!) back home to Kansas to be reunited with her family.

Just like Dorothy, TrendyMinds is always looking for the best cast of characters, resources and... read on
Oct26

Not creative? Try asking better questions.
by Casey Baksa in Advertising, Branding, Public Relations, Social Media, 0 comments

It's a common practice in life, and particularly in business, to anoint a specific group of people "the creative ones." Searching for a clever idea? Ask the creative ones. In need of a snappy paragraph? Have a creative person write it.

While there's no doubt some of us simply have a knack for thinking outside of the box, the long-held presumption that only certain individuals are capable of churning out Grade A ideas is one that should be put to rest. Just because you don't wear skinny jeans, listen to indie rock or go to gallery openings doesn't mean you lack the capacity for... read on
Jun28

Step Away from the Computer.
by TrendyMinds Staff in Business, Social Media, 1 comment

“@mynewboss, I wud luv to meet u 4 a 2nd interview. 12 on Mon works perf 4 me. C u then. #soexcited.”

Over the top? Sure.

Possible? Yes.

As impervious to social media jargon as we might be, those of us in our 20s and teens are often replacing fundamental language and communication skills with hash tags and acronyms in real life situations. It isn’t just what we are posting on social media sites that may be harming us, growing up on social networking is hindering the refined communication skills it takes to relate to people the “old-fashioned way”: in person.

Though some may be... read on
Jun15

Social Media Trends from ??
by TrendyMinds Staff in Design, Social Media, Technology, 1 comment

I recently spent 12 days in my hometown – Osaka, Japan (unaffected by the earthquake and/or radiation). It’s always refreshing to go home and immerse myself in a completely different culture. But something stood out to me during this trip that I had never seen before – American technology was being used everywhere!

One of my favorite things to do in Japan (other than to eat and shop) is browse Japanese electronic stores. Japanese technology, especially cell phones, is usually ahead of the curve. In the past I came home spouting to my friends about how fascinated I was with the new... read on
Apr19

Hawaiian Shirt Friday
by Brooke Packard in Branding, Social Media, 1 comment
Social media for some businesses is a little like participating in Hawaiian Shirt Friday at the office. The company can kickback and relax, showing a bit more personality, but it certainly shouldn’t walk around the office barefoot while talking inappropriately to co-workers. The same principle should be applied when managing a business account on Twitter.
1. Use Your Company Name and Logo.
  It’s important to use the brand’s name and logo mark as the handle and avatar. That sounds so obvious, right? It should be. However, with the popularity of social media, brands become butchered and... read on
Apr07

Thanks for the Opportunity!
by Maggie Hames in Business, Public Relations, Social Media, 4 comments

It’s been awhile since I’ve had the pleasure of attending an Indy Social Media Breakfast (@IndySM), a monthly networking and social media discussion open to all who are interested. We’ve had a whirlwind couple of months!

But this morning’s talk with Jay Baer (@JayBaer) was one I’m especially glad I was in attendance for. Not only was it great to see some of my favorite peers in the industry, but I was also able to participate in a thought-provoking conversation about the current state of social media – with some of the people who know it best.

Jay gave a captivating presentation about... read on
Mar02

We’re ‘Gaga’ for creativity
by TrendyMinds Staff in Miscellaneous, Social Media, 1 comment

The recent hit single by Lady Gaga “Born This Way” has raised many concerns among music fans because it is strikingly similar to Madonna’s 1985 single “Express Yourself.” Whether or not she stole the beat from her is debatable, but there is no doubt that the two songs have similarities. Even the themes of the two songs are similar if you think about it. Lady Gaga is basically saying that you should love yourself, and not to live in regrets. While Madonna’s song is about expressing your feelings and respecting yourself. Both songs are essentially built around the same idea, self-esteem. I... read on