If there is one bit of knowledge that I brought home from the SXSW conference, it was to not settle on good ideas, but to brainstorm until your ideas are great! Most of the time we think our first idea is the only idea. We don't bother brainstorming to make sure there aren't any better options out there. If we think things through before executing, we're more likely to create something better than what already exists, which in turn gains attention!
Not sure what I'm talking about? Here are some cool examples:
passiveaggressivenotes.com
Everyone has a blog these days with posts of... read on
If you walk into our office and watch me at my desk, you'll find me multi-tasking at a ridiculous level. Right now I'm listening to my iPod even though CNN is streaming in through our agency's speaker system. I've got Twitter and Facebook open (two accounts for each: personal and professional). I'll pop into Google Talk to ask my media friends questions about deadlines and pitches. I'll read industry blogs and newsletters as they pop into my Outlook inbox throughout the day, and of course I always start my morning with a perusal of The New York Times, The Washington Post and the... read on
With the advent of social media and a tanking economy, cyberspace (is that a dated term yet?) is abuzz with the question: Is PR dying?
I always have to laugh when I hear this question. The answer, in short, is absolutely not. I can confidently say that PR will never die.
People who wonder if PR is dying (or argue that it is) clearly do not understand the full scope of public relations. I’m the first to admit my line of work can be a bit of a mystery, even to veterans of the field. We're not quite advertising but we're also not marketing. We're not... read on
Within the last year or so, there has been a groundswell of social media. This form of communication was never a hot topic in my classes, it was still too new. Sure, it had been brought up in a few discussions here or there, but never anything in-depth because it hadn’t quite caught on yet. Now, it is a force to be reckoned with in the ever changing world of communications and I’ve been lucky enough to be right in the middle of the action. I have experienced first-hand how important social media is becoming an important tool and have learned how companies can utilize it to promote their... read on
Social media is the catch phrase of 2009, like it or not. It's everywhere. From elementary school children setting up blogs to sharpen their writing skills to grandma hopping on Facebook to see her teens grandkids in action to fetuses (yes, fetuses!) making their social media appearance at just 6 weeks past conception via ultrasound photos, social media has infiltrated our lives and -- arguably -- taken us all hostage.
Don’t get me wrong -- I'm no Luddite. I'm on Facebook, LinkedIn, Twitter (two accounts -- one for work, one for play), Smaller Indiana and I have a personal blog. I tweet... read on