Blog

Topic: Social Media
  • Jan06
    TrendyMinds Staff

    Coke’s social media campaign loses its fizz

    by TrendyMinds Staff in Public Relations, Social Media 1 comment

    Did you know that Coca-Cola just wrapped its largest social media project ever? No? Have you even heard of the campaign before now? If you can say yes, you’re probably in the minority. 

    There’s no reason why we shouldn’t all have heard about Expedition 206 – the scope of the campaign was mammoth. Three brand ambassadors (selected by a public voting contest, of course) visited 186 countries in less than a year to find what made these populations of Coke drinkers happy. The ambassadors documented their trip through blog posts, photos and video, all aggregated on a... read on

  • Sep22
    TrendyMinds Staff

    Smart phones—smarter PR

    by TrendyMinds Staff in Advertising, Public Relations, Social Media, Technology 0 comments

    Every now and then, I spend time working in the yard. Usually I avoid it like a child going to a dentist, but occasionally I find it therapeutic.

    Recently, I was sitting in our back courtyard -- one of my favorite places to hold client meetings -- enjoying the peace and quite of my surroundings. As I was noticing the flowers, bushes and trees around the space, I couldn’t help but remember all of the work that we put into this area just a few months ago.

    It was a grueling process. We hauled in plants, mulch and dirt. We dug in soil that was hard as steel. We were dirty, sweaty and... read on

  • Jun24
    TrendyMinds Staff

    The Key to Client Satisfaction

    by TrendyMinds Staff in Advertising, Branding, Design, Interactive Services, Promotions, Public Relations, Social Media 2 comments

    I was sitting in a meeting the other day listening to a woman speak about her dissatisfaction regarding a previous agency she had tapped to handle the advertising and public relations needs for her company. Her chief complaint was feeling that her company was not the number one priority of the agency. She further explained that there didn't seem to be any type of consistent project management system in place, and as a result, projects weren't completed when promised.

    Project management is a major problem for many advertising and PR agencies, yet implementing a few tidy processes may... read on

  • May21
    TrendyMinds Staff

    Buying the milk for free

    by TrendyMinds Staff in Advertising, Branding, Business, Design, Interactive Services, Promotions, Public Relations, Social Media 7 comments

    From Pepsi to Folgers to Doritos to the neighborhood business down the road, corporate decision makers are letting the public call the shots on marketing strategy. They’re asking you – yes, you -- to come up with slogans and taglines, jingles and theme songs, logos and business names, products and flavors.

    Let’s take a behind-the-scenes look at how this crowdsourcing phenomenon was born, shall we?

    Scene: Boardroom. Marketing meeting.

    CEO: Sales are down nationwide for Big Box USA. Consumers aren’t responding to our current promotions. What’s our next move?

    CMO: Well, we have an... read on

  • May07
    TrendyMinds Staff

    Dislike

    by TrendyMinds Staff in Business, Social Media, Technology 3 comments

    Each spring, I always look forward to the first of May for two reasons: summer parties and my annual trip to Churchill Downs for The Oaks and Kentucky Derby. Every year I can count on a fun-filled weekend catching up with old friends who fly-in each year for the occasion, having the traditional mint julep and seeing women in fancy, oversized hats.

    This year's trip to the racetrack was a little different, though. Yum! Brands, the official sponsor of the Derby, decided to do give one of its well-known chains a little makeover for the event. The world's largest restaurant company altered the... read on

  • Mar19
    TrendyMinds Staff

    South by South Wowed

    by TrendyMinds Staff in Advertising, Branding, Business, Design, Interactive Services, Miscellaneous, Promotions, Public Relations, Social Media, Technology 0 comments

    Last week I was fortunate enough to attend the South by Southwest (SXSW) Interactive conference in Austin, Texas with the rest of the TrendyMinds team. I had anticipated five days of learning, networking and inspiration, and my expectations were high. Everyone talks about SXSW as being the best conference the industry offers -- and it isn't often that an industry conference gains an obsessively passionate following.

    But now I get it.

    SXSW was an amazing experience. It was exhausting, to be sure. Sessions run back-to-back from 9:30am to 6:00pm. Your feet are sore and swollen from walking... read on

  • Feb10
    TrendyMinds Staff

    Everything’s Bigger in Texas… including our brains.

    by TrendyMinds Staff in Advertising, Branding, Business, Design, Interactive Services, Promotions, Public Relations, Social Media, Technology 0 comments

    In just one short month, the TrendyMinds staff will be heading to Austin, Texas for the biggest, baddest industry conference around, the place where everybody who’s anybody in the industry will be -- South by Southwest (or, as the cool kids call it, SXSW). 

    Part nerd prom, part industry conference and part "scene to be seen," SXSW is arguably the most influential industry gathering of its kind. With the big names in the business like Pete Cashmore (Mashable), Evan Williams (Twitter) and Ben Huh (CEO of Pet Holding Inc, which brought the world some of the most viral blog we’ve seen like... read on

  • Jan07
    Trevor Yager

    I TRUST. (That you are an idiot.)

    by Trevor Yager in Business, Social Media 0 comments

    I keep hearing how important it is that Social Media is bringing together masses for the greater good of humanity. Puppies are being found, children are reuniting with their parents, enemies are becoming best friends, and it is just one fairy tale after another. But is it?

    Yes, I may know more about you than my cousin Michael, but is that really a good thing? Some of you I have never met (I'm not complaining), some of you I know very well, and some of you I have seen casually. However, I feel like I know your every move (thanks to FourSquare), I see photos of your vacations (thanks to... read on