Blog

Topic: Technology

Mar29

404 Page Not Found? No, thank you.
by Todd Kersey in Interactive Services, Technology 1 comment

One of the most frustrating things a user can encounter on the Internet is the “404 Page Not Found” error. It can pop up when a site is under construction, still in development, or found in search engine results for pages that have been moved. When the link lands on an error page that says nothing about where to look next, it creates a level of frustration for the website’s visitors.

Here are a few good reasons to create proper redirects:

Search Engines

When switching domains, web servers, or just moving content to a different part of a website, it will take some time for Google,... read on
Feb15

A Magical Website Experience
by TrendyMinds Staff in Design, Interactive Services, Technology 3 comments

We all remember our first visit to Disney’s Magic Kingdom. Stepping foot onto Main Street USA brings an awe-filled smile to even the most over-stimulated, jet-lagged child. Seeing the enormous castle made fairy tale living believable and enticing. In a perfect world (such as that of the Disney fantasy), all websites would create similar reactions from visitors. Unfortunately, most sites cause visitors to turn and run away like adorable Dalmatian puppies from Cruella de Vil.

When your audience views your website, it is important to create a similar unforgettable experience. While it... read on
Feb02

How TrendyMinds Survived The Icepocalypse
by Maggie Hames in Business, Technology 1 comment
During the Icepocalypse of 2011, TrendyMinds did not just simply call it quits and close up shop for the day. Oh no, we’re a bit more dedicated than that. But in order to stay safe and warm, we decided to work remotely from the comfort of our homes. While that may mean a pajama day and low productivity for some, our “trendy” technology allowed us to operate much like we would on any given Tuesday/Wednesday.

To be honest, most of us did in fact sit in our pajamas all day. But we still managed to be productive. Here’s how we managed it:
1. Preparation – Upon hearing of our impending... read on
Dec20

Translating clean code for clients
by Jon Immel in Interactive Services, Technology 3 comments

Clean code. Every web developer out there knows the importance of it, but are we doing a good job of explaining this to our non-techy clients? Here's a quick primer that can help clients understand the "foreign language" of code and its purpose.

What exactly does "clean code" mean?
Clean code is exactly what it sounds like. The code needs to be free of spelling errors, properly formatted, and contain the correct tags, without any unnecessary tags added. Aside from being an organized and on-top-of-it coder, developers can also utilize HTML validators to check for errors others might have... read on
Sep22

Smart phones—smarter PR
by TrendyMinds Staff in Advertising, Public Relations, Social Media, Technology 0 comments

Every now and then, I spend time working in the yard. Usually I avoid it like a child going to a dentist, but occasionally I find it therapeutic.

Recently, I was sitting in our back courtyard -- one of my favorite places to hold client meetings -- enjoying the peace and quite of my surroundings. As I was noticing the flowers, bushes and trees around the space, I couldn’t help but remember all of the work that we put into this area just a few months ago.

It was a grueling process. We hauled in plants, mulch and dirt. We dug in soil that was hard as steel. We were dirty, sweaty and... read on
May07

Dislike
by TrendyMinds Staff in Business, Social Media, Technology 3 comments

Each spring, I always look forward to the first of May for two reasons: summer parties and my annual trip to Churchill Downs for The Oaks and Kentucky Derby. Every year I can count on a fun-filled weekend catching up with old friends who fly-in each year for the occasion, having the traditional mint julep and seeing women in fancy, oversized hats.

This year's trip to the racetrack was a little different, though. Yum! Brands, the official sponsor of the Derby, decided to do give one of its well-known chains a little makeover for the event. The world's largest restaurant company altered the... read on
Apr16

5 Highlights From SXSW
by Jon Immel in Business, Design, Interactive Services, Technology 2 comments
South by Southwest (SXSW) is always a crazy week, packed with lots of informative talks as well as many fun parties. I’ve decided to recap the week with five highlights from the many panels I attended at SXSW 2010.
1. Words Are Cheaper Than Comps
  In the panel, “Content Strategy For You,” Margot Bloomstein did a good job showing that it’s best to revise content early on in a project -- before the design phase. If you make content changes in the design stage, than you are probably going to be forced to revise your comps, and that can be very time consuming and costly for the client. ... read on
Mar19

South by South Wowed
by TrendyMinds Staff in Advertising, Branding, Business, Design, Interactive Services, Miscellaneous, Promotions, Public Relations, Social Media, Technology 0 comments

Last week I was fortunate enough to attend the South by Southwest (SXSW) Interactive conference in Austin, Texas with the rest of the TrendyMinds team. I had anticipated five days of learning, networking and inspiration, and my expectations were high. Everyone talks about SXSW as being the best conference the industry offers -- and it isn't often that an industry conference gains an obsessively passionate following.

But now I get it.

SXSW was an amazing experience. It was exhausting, to be sure. Sessions run back-to-back from 9:30am to 6:00pm. Your feet are sore and swollen from walking... read on