Blog

Topic: Video
  • Jun01
    Casey Baksa

    “Call Me Maybe”: A Case Study in Captivating the Young Audience

    by Casey Baksa in Advertising, Design, Interactive Services, Public Relations, Video, 0 comments

    Hey.

    I just met you. And this is crazy.

    But here’s what I wonder: is “Call Me Maybe” a wonderful example of what really captivates a young audience?

    It very well may…be. If you haven’t noticed, the song’s been somewhat successful.

    Before you tell me to saddle up with Carly Rae and ride off a cliff, hear me out. Here are five cues you can take from the vibrant young Canuck’s ascent up the charts when contemplating your next campaign.

     

    1. Simple works.

    Let’s clear this up – “Call Me Maybe” is a brilliantly written pop song. It is not, however, a case study in poetic discourse.... read on

  • Mar06
    Tommy Hudock

    We’re Not In Indy Anymore

    by Tommy Hudock in Advertising, Design, Interactive Services, Social Media, Technology, Video, 1 comment

    We all have seen the Wizard of Oz, (at least once). This famous Technicolor feature film stars Judy Garland who plays Dorothy, a Kansas farm girl who’s been dropped into a mystery land of munchkins, lions, tigers and oh my, witches! Although, Dorothy does not have a roster of great clients to support, she does look to many along her yellow brick road for ideas, support and suggestions on whom, and what can get her (and her little dog too!) back home to Kansas to be reunited with her family.

    Just like Dorothy, TrendyMinds is always looking for the best cast of characters, resources and... read on

  • Feb16
    Maggie Hames

    That’s A Wrap

    by Maggie Hames in Video, 0 comments

    The month of January was a busy one for the TrendyMinds video crew.  We completed 20 video shoots in 30 calendar days. From VIP parties for “The Big Game” to operating rooms, every location had its own challenges. And between CEOs and surgeons, things could have gotten tricky. Below are a few things that ensured each video shoot was successful and efficient – a goal for any project. While a few of these points may seem like no brainers, it’s important they not be forgotten. 

    • You might get off schedule. So be flexible. While your time is important, the star of the video’s time is more... read on