We’ve all been there.

You need to save a few bucks so you turn to the big box grocery store with their fluorescent lighting and closeout prices. You know they may not have exactly what you need, but hey – how bad could it be?

When you arrive, your worst fears are realized. The place is full of rude people; ridiculously long lines and they don’t even have the unsalted butter you need to make cookies that evening. (Really, who doesn’t carry unsalted butter?!) It is at this point you decide – I’m never coming here again.

This same theory can be applied when it comes to printers. Sure, you can find printers that will do the job for less. But don’t expect the same quality, customer service, attention to detail or level of taste.

As the economy continues to struggle, everybody is looking for ways to cut corners. But printing is not the corner to cut. If you’re investing time and money into a good design for your business or organization, don’t let it go to waste with a poor printing job.

A good printer provides tasteful recommendations, expert service and always catches their mistakes.  For instance, if you’re printing a brochure on thick paper and there are folds, you might forget to ask about scoring the folds. But, a good printer will suggest it anyway.

They know the difference between quality work and something that looks like it was put together with your office copier and desk stapler. A good printer simply won’t let poor quality work go out the door. And they certainly won’t deliver it into the hands of a client.

When it comes down to it – if you have good taste and your agency has good taste, don’t drop the ball in the last five seconds at the print shop.