Last week, I was asked, "Where do ideas come from?"  Now a left-brain individual would have simply drawn the diagram outlining the creative process:

• Preparation (Immerse yourself in information)
• Incubation (Relax and think about anything but the problem at hand)
• Illumination (The "Ah-Ha" moment)
• Evaluation (Will this work?)

This is correct -- congratulations. 

However, isn't creativity different from person to person? While I agree with the basic model outlined above, there are right and wrong ways to go through this process that are still individualistic. 

For me, incubation is the most important factor in coming up with unique ideas.  I am most creative at night because it's when I finally sit down and relax, secluding myself from society's chaos and clutter.  I jot down notes or sketches on my phone or even a napkin if that's what is closest. 

The process should not stop at illumination and evaluation. I think a small step labeled "elaboration" should be added.  Many people (including myself when I'm lacking motivation) are guilty of settling for a good idea instead of making a great idea.  Maybe this good idea can become great by incorporating a play on words, adding another audience segment into consideration or some other kind of addition.

The bottom line is: Innovation can't be a forced process.  Sure there are deadlines, but this process takes time and reflection.

My final thoughts:

• Don’t reject anything. Draw or write down even the most vague ideas.
• Start planning earlier than you think is necessary and leave ample time for incubation.
• Sometimes less is more; think less about the problem at hand, and let your subconscious work.
• There is a fine line between building off others' ideas and groupthink. Make sure to listen to your own creative process while taking other opinions in as well.