Blog

  • Jul23
    Jon Immel

    Evaluating a New Hire

    by Jon Immel in Business, Interactive Services, Miscellaneous 3 comments

    When evaluating potential employees for our company, it can be a challenge to find the right fit both in personality and skill set.  It's something we struggle with whenever we find a candidate with awesome skills but a lacking personality, or, on the flip side, a candidate who is a perfect fit for the office but doesn't quite have the skills we need. Do we go for a sharp person with a great personality who knows the basics, or do you choose the socially awkward person who is a genius?

    In some positions personality is the most important factor due to the amount of interaction the position... read on

  • Jul10
    TrendyMinds Staff

    Tips To Start Your Tweets

    by TrendyMinds Staff in Business, Promotions, Social Media 1 comment

    Twitter is gaining in popularity each day as more people sign up to share tweets about the daily happenings in their lives.  However, individuals aren't the only ones jumping on the bandwagon - corporations and media agencies have taken notice too. 

    It appears the business world is seeing some value in the old-fashioned word-of-mouth approach when marketing their products to the masses and they're turning to Twitter to help them spread the word.  According to the social media analytic company Sysomos Inc., social media marketers are more active on Twitter-tweeting more frequently than... read on

  • Jun26
    Brooke Packard

    Understanding the Logo Design Process

    by Brooke Packard in Branding, Design 0 comments

    Clients have often asked us how we went about creating their logo, so we wanted to share our process!  Some logos might just look like a crazy shape with text next to them, but they all have meaning.  Here's the way TrendyMinds tackles your logo:

    Step One: Research

    We listen to you talk about your business, its voice, its goals and who you and your business want to be when you grow up.  After we've figured you out, we take a peek at your competitors so that we know what's going on in your industry.  Not only do we want to have firm grasp on your industry -- we also want to make sure... read on

  • May20
    TrendyMinds Staff

    Publicity in the City

    by TrendyMinds Staff in Public Relations 0 comments

    With social media and other technologies connecting our world at an increasingly creepy pace, does it even matter where in the world a publicist is located?

    I've been lucky enough to have worked in a relatively small town setting (Indianapolis) and the biggest media market in the world (New York City). While you might think public relations would be the same no matter what city you were working in, it's strikingly different.

    The most notable difference in doing PR in Manhattan is, of course, the proximity of the media. Any and all major media outlets (with the notable exception of the... read on

  • May18
    TrendyMinds Staff

    Importance of Accurate Advertising

    by TrendyMinds Staff in Advertising, Branding, Business 1 comment

    Recently, it seems comparative advertising has become a weapon of choice for marketers.  From cars to computers to paper towels, relative advantages are stressed.  But what happens when these advantages are not backed by valid research?  Result: companies exhaust excess amounts of time and money struggling to navigate lawsuits and clear their reputation. 

    Business today is so cut-throat that press releases and marketing campaigns with any variances in truth could result in millions of dollars lost.  Within the last few months, the makers of Airborne settled a class action suit for false... read on

  • May01
    Jon Immel

    Designing for Your Audience

    by Jon Immel in Advertising, Design, Interactive Services 2 comments

    Many designers and clients strive to achieve "great design" without taking into account the target audience.  A concept with a clean minimalist design may look ultra modern, but if the ad campaign is for a used car lot, it probably is headed in the wrong direction. Sometimes designers miss the mark by creating amazing visuals, but aren't reaching the intended audience.

    Designers are well trained and understand the importance of great design. It's easy for this highly talented group of creatives to scoff at ads in the local paper that have poor layout and design.  Usually, these ads are... read on

  • Apr17
    TrendyMinds Staff

    The value of public relations

    by TrendyMinds Staff in Advertising, Business, Public Relations 3 comments

    In a world cluttered with advertisements, how are consumers able to decide which brand of toothpaste is best, which laundry detergent reigns supreme in getting out stains, who provides the best telephone service or what car should be their next? And if they are able to cut through the clutter and decide which is best, how can they be reassured?

    While flashy advertising puts brands in the spotlight, the spotlight can only shine for so long. PR, on the other hand, can put your brand in the spotlight just as effectively and give your company the credibility you need to sustain the attention.... read on

  • Apr07
    Brooke Packard

    Push the envelope…further!

    by Brooke Packard in Design, Interactive Services, Social Media, Technology 0 comments

    If there is one bit of knowledge that I brought home from the SXSW conference, it was to not settle on good ideas, but to brainstorm until your ideas are great! Most of the time we think our first idea is the only idea.  We don't bother brainstorming to make sure there aren't any better options out there.  If we think things through before executing, we're more likely to create something better than what already exists, which in turn gains attention!

    Not sure what I'm talking about?  Here are some cool examples:

    passiveaggressivenotes.com
    Everyone has a blog these days with posts of... read on