What is it?
Branding is perhaps the most important creative function of a business. Branding creates the entire identity of your business, setting the look, feel, tone and voice of your company. Branding might encompass:
Web site design
Verbal identity (business name, taglines and slogans)
Advertising campaign direction
Establishing a set of brand standards (outlining the specific rules for using the brand) is essential for keeping the brand consistent across all platforms.
Why does it matter?
Branding is your identity, and it sets the tone for any kind of PR, advertising, social media or fundraising campaign. Your brand is what consumers will recognize, connect to and form emotional associations with. Because of this, it’s important to create a professional brand identity crafted with your goals and audience in mind.
Following a set of professionally established brand standards is essential to maintain the consistency and integrity of any brand. Manipulating your brand can confuse your audience and disrupt your brand loyalty, negating the hard work and capital you’ve invested in the brand.
How can TrendyMinds help?
TrendyMinds, an Indianapolis based public relations and advertising agency, has been developing brands for more than 15 years. We have experience in both developing brands from the ground up and “refreshing” brands with a long and storied history.
Our creative staff employs a branding process that allows us to deliver the best results in a timely and cost efficient manner. We begin with research to better understand your needs and industry. From simple interviews with a client’s staff to comprehensive branding studies, we work with each client to tailor a plan that fits your goals and budget. TrendyMinds ensures the client feels in control of the branding project, while at the same time steering the project with our collective expertise.