Direct mail, also referred to as advertising mail, is a print advertisement delivered via U.S. mail directly to a customer’s address.
Direct mail can be an effective and cost-efficient way for business to promote themselves to new clients. However, when created and executed poorly, direct mail often becomes an annoyance to the consumer and delivers few, if any, ROI to the business.
We’ve all received “junk” mail that we throw into the trash without giving a second glance – and that’s not where you want your direct mail to be. Our Indianapolis advertising and public relations professionals will work with you to develop a creative strategy that will compliment your brand and catch the eye of the distracted consumer. We think beyond the typical postcard or flyer to create a product that not only grabs the customer’s attention, but makes them want to hold onto the direct mail piece and take action with your company.