Trevor Yager

Trevor Yager

Trevor began his career in 1995 while in college by founding TrendyMinds Inc., a full-service advertising/public relations/interactive firm. He earned his bachelor's degree in psychology from Anderson University and less than a year later signed a contract with Tony Stewart to work with the professional racecar driver's public relations team handling online sales, marketing and advertising engagements. Trevor went on to work with various motor sports sponsors, team owners and sanctioning bodies, including The Home Depot, MBNA Bank, Emerson Electric, Dewalt, Coca-Cola, Circuit City, Shell, Pontiac, NASCAR and Joe Gibbs Racing.

In 2000, Seurat, a CRM solutions company, asked Trevor to become principal of motor sports sponsor relations and develop a Web portal that would enhance entertainment for fans while increasing sales and marketing for Seurat. The process Trevor developed led to several similar consulting engagements.

The next year, Trevor led TrendyMinds into a consulting relationship with LexisNexis and a $1.6 million dollar interactive solution implementation that combined product development, marketing, sales and an employee intranet.

Next up was Isprit Systems in Medicine, a disease management software company for which Trevor built the marketing and communications department. In addition, Trevor has consulted for and owned portions of several start-up entities dealing in technology, real estate development, restaurant and entertainment.

Today, he provides various levels of strategic planning, business development, marketing and technology guidance and support to Starbucks, Kevin Harvick Racing, Indiana University Health and other local, national and international clients.

In 2009, Junior Achievement recognized Trevor as one of Indy's Best & Brightest. In 2010, the President of the United States and the First Lady invited Trevor to the State of the Union. Also in 2010, Trevor was appointed to the Indiana Arts Commission by Governor Mitch Daniels. He is a board member of the Damien Center, a past board member of the American Cabaret Theatre, and is a member of the Fall Creek Place Homeowners Association.

In his spare time, Trevor spends time with his partner and their son, Andrew. He enjoys cooking, golf, music, traveling, theater and art - and spoiling Tanner and Tauskey (the office dogs) to no end.

Blog Posts

Q+A

You're given an unlimited amount of money and freedom from the law for 24 hours. What do you do?

First, I'd get out the checkbook and start writing donations to friends, families and charities. After my "goodwill" time was up, I'd get prepared to do some heavy shopping, eating and partying. I'd have a helicopter pick me up at my place and shuttle me off to the airport. Then I'd jump on a plane and head to Paris to do some shopping and grab some dinner. The next day I'd fly down to the French Riviera for a little sun and relaxation. Later that day, and before my 24 hours would expire, I'd head over to Monaco where I'd live life as a "high-roller". Of course, I'd win a lot and would receive major perks. Since I probably wouldn't be able to keep any of this, I'd give it all away just as my 24 hours expired.


I'd then realize that I was stuck in Southern France with no money and no way to get back to Indiana. So, I'd have to start begging and hopefully one of the nice souls that I helped would return the favor.

What is your favorite part of your job?

Working with fun people (clients and staff).

What's the weirdest thing about you?

Sometimes I sing to my pets, but I know they really like it.

Your house is on fire and you can only grab 3 things. (Your pets, friends and family are safe.) What do you take?

I'd definitely take a metal horse that was my father's childhood toy. I'd also grab photos of my family. After that, I may grab some paintings, but the place would probably be too smokey to find them and I'd just want to get out quickly.

What would your super power be?

Flying.

Who would play you in a movie?

Craig Kilborn

Name one thing that's on your bucket list?

To visit every continent. (I've been to 5 so far.)

Where do you go to find peace and quiet?

I go for a drive, preferably in the country. If I don't have that much time I simply take the dogs for a walk around the neighborhood. Just being outside helps.

If you were forced to move to another city, where would you live and why?

Beirut. I'm a huge fan of history and this city offers several tales. It is also modern, located by water (and mountains) and is pretty hip. They have amazing restaurants, shopping, cultural attractions and the cost of housing is relatively low. If the violence would stop, this place would be perfect.

What would you win an Olympic medal for?

Idea Generation - Everyone else would kick my butt in athletic events.