Blog

  • Jan20
    Brooke Roche

    Offset, Digital or Online… OH MY!

    by Brooke Roche in Miscellaneous, Technology 0 comments

    Printing is kind of like the English language -- very confusing with rules that change under different circumstances. I'm constantly being asked what the difference is and why the costs are so vastly different so I thought I'd write a post to clear it all up.

    OFFSET

    You can never go wrong printing with offset... unless you have a tight budget. Offset is the most pricey because it's such an extensive process. The press is enormous -- imagine a machine (much like the illustration) that is so big it only fits in a large warehouse. Each different station prints a different color. The colors... read on

  • Jan07
    Trevor Yager

    I TRUST. (That you are an idiot.)

    by Trevor Yager in Business, Social Media 0 comments

    I keep hearing how important it is that Social Media is bringing together masses for the greater good of humanity. Puppies are being found, children are reuniting with their parents, enemies are becoming best friends, and it is just one fairy tale after another. But is it?

    Yes, I may know more about you than my cousin Michael, but is that really a good thing? Some of you I have never met (I'm not complaining), some of you I know very well, and some of you I have seen casually. However, I feel like I know your every move (thanks to FourSquare), I see photos of your vacations (thanks to... read on

  • Jan04
    TrendyMinds Staff

    Don’t Get Your Panties in a Wad

    by TrendyMinds Staff in Advertising 0 comments

    The Super Bowl is less than two months away, which means fans are getting ready for a day of football, food and the fun and, sometimes, wacky Super Bowl commercials.  Even if you're not a fan of football, you'll most likely be watching the game to see the memorable ways big companies and corporations will be advertising their products.

    Although television advertising has suffered due to digital video recorders, ads are still a form of entertainment and topic of conversation for many.  Millions of dollars are spent on funny, creative and political ads during Super Bowl Sunday.  This is... read on

  • Dec22
    TrendyMinds Staff

    Take that risk!

    by TrendyMinds Staff in Advertising, Public Relations 1 comment

    "Nothing ventured, nothing gained." We're all familiar with the phrase and we probably wish sometimes our clients took it to heart.
    When people ask me what the biggest challenge about working in PR is, they're often surprised at my answer. It isn't trying to get the media's attention or tracking results of an effort or even coming up with the next new, amazing idea. It's getting the client to agree to implement the idea. Even seemingly "safe" initiatives can scare clients off to the point of retreat -- definitely not the goal of publicity.

    We had a client come to us for publicity for... read on

  • Dec16
    TrendyMinds Staff

    Happy? New Year - Well Promising, Hopeful, (Insert Optimistic Adjective Here) New Year

    by TrendyMinds Staff in Advertising, Business, Social Media, Technology 0 comments

    With a new year just around the corner, I felt compelled to take a look at what 2009 has brought and preview the year to come.  The recession has played a tiny role in the way business has been conducted over the past few years.  Okay, so maybe a bit more than a tiny role; the recession has greatly altered the business environment, and the pros and cons have been and will continually be argued in the time to come.

    Not since the Great Depression has American seen such a large drop in advertising spending.  According to Publicis Groupes' ZenithOptimedia mentioned in Adage.com, 2010 is... read on

  • Dec15
    Trevor Yager

    Get your hands on it.

    by Trevor Yager in Business, Miscellaneous, Social Media, Technology 1 comment

    Yes, I'm a 35-year-old brace face. Call me tinsel teeth, railroad tracks, Ugly Betty, whatever! (Even my dentist teases me.) I can handle the jokes as I've been through it before. You see, this isn't my first bout with braces. I've had them once before - during my freshman year of college.

    I've been seeing Sondhi Biggs on the north side. They are amazing. The technology they use is unbelievable. They have X-rays, photo progression charts, computer models that plot each tooth's movement, and a lot of other technology that I won't even attempt to act like I understand.  Suffice it to say,... read on

  • Dec07
    Trevor Yager

    Deck the halls with balls of…crap???

    by Trevor Yager in Business, Promotions 0 comments

    Each year we are asked to find holiday gifts for our clients to give to their clients. It is always tough to determine which items are not only a good fit, but also the best fit for the season. Some people want to spend a lot of money to impress their clients, while others want to slide by and spend the least amount possible.

    Whatever you decide, make it relevant and make it something that you would use. We use this same mantra when deciding our holiday gifts. It gets a little tougher to pick items when you factor in the "who will be offended," "who will actually use it," "who thinks it... read on

  • Dec03
    TrendyMinds Staff

    Enforcing the Velvet Rope

    by TrendyMinds Staff in Business 2 comments

    There's no doubt that joining a professional organization is beneficial to one’s career development. These organizations can help you clean up your resume, find a job, match you with continuing education opportunities, provide you with a way to socialize and network with industry peers and more. Being active in a professional organization gives you credibility, connections and, perhaps most importantly, an opportunity to shape your industry. But with a responsibility that great, one has to wonder if these organizations are too generous with their membership requirements.


    Becoming a... read on