Blog

Topic: Business

Sep26

The Importance of Taste
by Brooke Roche in Business, Design 4 comments

We’ve all been there.

You need to save a few bucks so you turn to the big box grocery store with their fluorescent lighting and closeout prices. You know they may not have exactly what you need, but hey – how bad could it be?

When you arrive, your worst fears are realized. The place is full of rude people; ridiculously long lines and they don’t even have the unsalted butter you need to make cookies that evening. (Really, who doesn’t carry unsalted butter?!) It is at this point you decide – I’m never coming here again.

This same theory can be applied when it comes to printers. Sure,... read on
Aug12

Going International? Austin Powers Is Not Your Guide.
by Maggie Hames in Advertising, Business, Design, Interactive Services, Public Relations 0 comments
Over the course of 2011, TrendyMinds has been fortunate enough to work with several clients on an international level. Whether they’re new to the market or old-timers on the scene, international audiences require a different approach and a decent amount of research.

To avoid a cross-cultural blunder and embarrassment for both agency and client, be sure to cover all the bases. Just because characters in the movie Austin Powers use the term “randy” on a regular basis, doesn’t mean it’s appropriate in the UK.

Here are some things to consider when launching an international campaign:
1. ... read on
Jun28

Step Away from the Computer.
by TrendyMinds Staff in Business, Social Media 1 comment

“@mynewboss, I wud luv to meet u 4 a 2nd interview. 12 on Mon works perf 4 me. C u then. #soexcited.”

Over the top? Sure.

Possible? Yes.

As impervious to social media jargon as we might be, those of us in our 20s and teens are often replacing fundamental language and communication skills with hash tags and acronyms in real life situations. It isn’t just what we are posting on social media sites that may be harming us, growing up on social networking is hindering the refined communication skills it takes to relate to people the “old-fashioned way”: in person.

Though some may be... read on
Apr07

Thanks for the Opportunity!
by Maggie Hames in Business, Public Relations, Social Media 4 comments

It’s been awhile since I’ve had the pleasure of attending an Indy Social Media Breakfast (@IndySM), a monthly networking and social media discussion open to all who are interested. We’ve had a whirlwind couple of months!

But this morning’s talk with Jay Baer (@JayBaer) was one I’m especially glad I was in attendance for. Not only was it great to see some of my favorite peers in the industry, but I was also able to participate in a thought-provoking conversation about the current state of social media – with some of the people who know it best.

Jay gave a captivating presentation about... read on
Apr01

SXSW 2011 Wrap Up
by Jon Immel in Business, Design, Interactive Services, Technology 0 comments

It’s time for my third annual South by Southwest (SXSW) wrap-up post. A vacation immediately following SXSW delayed my post this year, but hopefully my conference wrap-up details will more than make up for it.

Breaking Taboos (#taboo$)

This conversation led by Mark Hemeon and Whitney Hess, focused on discussing important project aspects with clients, regardless of how sensitive the topics may be. Budgets, payments, client representation and other key issues were brought up during this panel.

Whenever the topic of budget comes up, a defensive position seems to quickly follow by both... read on
Feb02

How TrendyMinds Survived The Icepocalypse
by Maggie Hames in Business, Technology 1 comment
During the Icepocalypse of 2011, TrendyMinds did not just simply call it quits and close up shop for the day. Oh no, we’re a bit more dedicated than that. But in order to stay safe and warm, we decided to work remotely from the comfort of our homes. While that may mean a pajama day and low productivity for some, our “trendy” technology allowed us to operate much like we would on any given Tuesday/Wednesday.

To be honest, most of us did in fact sit in our pajamas all day. But we still managed to be productive. Here’s how we managed it:
1. Preparation – Upon hearing of our impending... read on
Jan25

An Anniversary to Remember
by Trevor Yager in Business, Miscellaneous 1 comment

Sometimes our lives seem to be moving at 1000 miles per hour, which makes time fly past with little room for reflection. However, there are other times where an event is such a game-changer that it acts as an anchor point for many memories. These may be positive events like births, marriage, or other celebrations. At other times they may not be positive, but are equally memorable.

This past year has given me several “anchor points” for memories of my life. (Some of these are becoming cloudier with age.) These last 365 days have taken me on a wild ride.

It all started as a pretty typical... read on
Jan03

Giving Back: A Trendy resolution
by TrendyMinds Staff in Advertising, Branding, Business, Design, Interactive Services, Miscellaneous, Public Relations 0 comments

The beginning of the year is an exciting time at TrendyMinds. Our pro-bono program is kicking off (for the third consecutive year), and we’re beginning to get to know a new “class” of worthy organizations. This year our program is giving $50,000 worth of in-kind creative, strategic and interactive services to non-profits here in Indiana and around the country. In the past three years, we’ve contributed more than a quarter of a million dollars to nonprofits. That’s a pretty amazing program to be a part of, if you ask me.

Half of the fun of our pro-bono program is the voting process --... read on