Blog

Topic: Business

Dec02

15 lessons from 15 years of success
by Trevor Yager in Business, Miscellaneous 0 comments

Every year that a business remains open is truly a blessing. Remaining alive, vibrant and growing for 15 years is an amazing accomplishment. We have been very fortunate to reach this milestone, and we’re extremely grateful to all of our current and past clients, partners, team members and friends that have helped us along throughout the years. Without all of you, we would not be where we are today.

As with any 15 year old, we are still pretty young and plan to do even bigger things as we grow older. However, we have picked up a few pointers along our journey to "adulthood." Here are our... read on
Nov08

Humanitarian Aid Up in Smoke?
by TrendyMinds Staff in Advertising, Branding, Business, Public Relations 0 comments

Indonesia has been hard hit recently. In quick succession, a tsunami and then a volcano knocked around the country. Because the Indonesian government is stretched thin trying to house, clothe and feed evacuees, corporations based in Indonesia are stepping in to fill the gaps. In an effort known as “corporate social responsibility” corporations are taking an active role by paying for disaster relief teams.

Sounds great, right? Well, kind of.

One of Indonesia’s largest tobacco companies, Sampoerna (owned by Philip Morris), along with other big-name companies in Indonesia, paid for a... read on
Nov08

When to say “No”
by TrendyMinds Staff in Business 0 comments

Few things are more exciting than getting a call or email from a business that wants to work with your agency. While it can be tempting to take on every project offered your way, always saying “yes” isn’t a great business development strategy. In fact, saying “no” to clients that aren’t an ideal fit can sometimes be the best growth decision an agency makes.

Fortunately, you don’t have to take on a nightmare client before you realize it’s not a good match. There are many signs along the getting-to-know-you process that can signal this is a fish you need to throw back in the pond.

Walk,... read on
Oct20

Trim Up and Grow
by Trevor Yager in Business, Miscellaneous 2 comments

Every now and then, I spend time working in the yard. Usually I avoid it like a child going to a dentist, but occasionally I find it therapeutic.

Recently, I was sitting in our back courtyard -- one of my favorite places to hold client meetings -- enjoying the peace and quite of my surroundings. As I was noticing the flowers, bushes and trees around the space, I couldn’t help but remember all of the work that we put into this area just a few months ago.

It was a grueling process. We hauled in plants, mulch and dirt. We dug in soil that was hard as steel. We were dirty, sweaty and... read on
Sep10

Opportunity Comes Knocking
by Tommy Hudock in Business, Miscellaneous 0 comments

Attraction is a word we often find being used to describe one’s ability to catch the eye of a member of the opposite sex. For me however, the attraction to work for an agency like TrendyMinds came very early on when the company I recently left was prospecting PR firms to partner with. Our initial meeting with members of the TrendyMinds team impressed me very much. Here was a young, hip group of individuals, full of creativity and experience, vying for a chance to become our partner. With a clear, professional presentation in hand, the TrendyMinds team was able to clearly and concisely... read on
Aug05

RFPs: Request for Protection
by TrendyMinds Staff in Business, Miscellaneous 5 comments

I personally find nothing more exciting than receiving a prospective client’s RFP. I love showing off my agency and communicating how we’re the perfect fit for their needs. There’s nothing more fun than wowing clients under conditions in which the sky is the limit!

Yet as exciting as RFPs can be, they’re also one of the trickiest procedures for an agency to navigate. When it comes down to it, agencies are paid for their ideas. We’re professional brainstormers. Our work is, quite simply, our ideas turned into deliverables. Because these ideas are so important, it’s vital to protect them.... read on
May21

Buying the milk for free
by TrendyMinds Staff in Advertising, Branding, Business, Design, Interactive Services, Promotions, Public Relations, Social Media 7 comments

From Pepsi to Folgers to Doritos to the neighborhood business down the road, corporate decision makers are letting the public call the shots on marketing strategy. They’re asking you – yes, you -- to come up with slogans and taglines, jingles and theme songs, logos and business names, products and flavors.

Let’s take a behind-the-scenes look at how this crowdsourcing phenomenon was born, shall we?

Scene: Boardroom. Marketing meeting.

CEO: Sales are down nationwide for Big Box USA. Consumers aren’t responding to our current promotions. What’s our next move?

CMO: Well, we have an... read on
May07

Dislike
by TrendyMinds Staff in Business, Social Media, Technology 3 comments

Each spring, I always look forward to the first of May for two reasons: summer parties and my annual trip to Churchill Downs for The Oaks and Kentucky Derby. Every year I can count on a fun-filled weekend catching up with old friends who fly-in each year for the occasion, having the traditional mint julep and seeing women in fancy, oversized hats.

This year's trip to the racetrack was a little different, though. Yum! Brands, the official sponsor of the Derby, decided to do give one of its well-known chains a little makeover for the event. The world's largest restaurant company altered the... read on