News
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Welcome to the (Kiwanis) club
Date: 08.27.10 Category: About Us, Branding, Campaign, Creative, Graphic Design, Advertising, Public Relations, Social Media Communication, Strategic
TrendyMinds has just signed a contract with Kiwanis Club Indianapolis to handle the organization’s strategic needs, including public relations, media relations, branding, marketing and advertising services. We’re looking forward to helping Kiwanis Club Indianapolis retain current members, attract new members, and refresh internal and external branding and messaging.
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Trevor Yager appointed to Indiana Arts Commission
Date: 07.23.10 Category: About UsTrevor Yager, founder and principal of TrendyMinds, was recently appointed by Governor Mitch Daniels to the 15-member Indiana Arts Commission (IAC). The IAC funds, encourages, promotes and expands the arts throughout the entire state.
Click here to see the full press release about Trevor’s appointment.
Congrats, Trevor!
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TrendyMinds to work with ChaCha
Date: 07.13.10 Category: Campaign, Creative, Graphic Design, Interactive, Advertising, Public Relations, Strategic
TrendyMinds has begun work with ChaCha (www.chacha.com), a leading answers service (headquartered in Indianapolis) that has surpassed Google in mobile SMS searches. TrendyMinds will be devising and executing various creative and strategic plans to assist ChaCha with their guide recruitment and retention initiatives.
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NGLCC selects TrendyMinds for PR
Date: 07.13.10 Category: Campaign, Public Relations, Strategic
The National Gay & Lesbian Chamber of Commerce (NGLCC) has partnered with Indianapolis-based advertising and public relations agency TrendyMinds, an NGLCC certified business, to handle the organization’s public relations and strategic needs, helping to advance opportunities and awareness of lesbian, gay, bisexual and transgender (LGBT)-owned businesses.
The NGLCC, headquartered in Washington, D.C., acts as a business and economic advocate on behalf of LGBT-owned businesses nationwide. By working with corporate partners, government agencies, legislative bodies and other organizations, the NGLCC promotes the economic growth and prosperity of its members. TrendyMinds, an NGLCC member and LGBT certified business, has signed on to help the organization craft and execute a public and media relations plan.
“The entire staff and I are especially thrilled to handle the public relations for the NGLCC, an organization that we’ve had such a terrific relationship with,” says Trevor Yager, founder and principal of TrendyMinds. “We feel the NGLCC is such a relevant, vital organization, and we’re looking forward to advancing its mission.”
The NGLCC and TrendyMinds have worked together before. In January of this past year, the NGLCC, along with President Obama and First Lady, invited Trevor Yager to be a special guest at the 2010 State of the Union as a testament to the ad agency’s diversity, community involvement and industry success.
“We are excited to partner with Trendy Minds and expand our reach to an even broader audience,” said NGLCC co-founder and president, Justin Nelson. “TrendyMinds’ expertise will certainly be a major enhancement to the organization and the national LGBT business movement.”
TrendyMinds will be working to promote several programs and projects including the NGLCC’s 2010 National Business and Leadership Conference: Out for Business and National Dinner: An Evening of Courage (November 18-20) in Washington, D.C., as well as, educational and marketing efforts surrounding NGLCC’s supplier Diversity program.
“We believe this is just the beginning of a long and successful relationship with the NGLCC,” Yager says. “We’re looking forward to executing a result-oriented, fantastic public relations campaign.”
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TrendyMinds and the American Cancer Society
Date: 07.07.10 Category: Campaign, Creative, Graphic Design, Advertising, Printing, Strategic
TrendyMinds is proud to announce its newest client, the American Cancer Society. We will begin work on a project to be unveiled this fall, utilizing our creative and strategic teams.
The American Cancer Society combines an unyielding passion with nearly a century of experience to save lives and end suffering from cancer. As a global grassroots force of more than three million volunteers, they fight for every birthday threatened by every cancer in every community. The American Cancer Society saves lives by helping people stay well by preventing cancer or detecting it early; helping people get well by being there for them during and after a cancer diagnosis; by finding cures through investment in groundbreaking discovery; and by fighting back by rallying lawmakers to pass laws to defeat cancer and by rallying communities worldwide to join the fight. As the nation’s largest non-governmental investor in cancer research, contributing about $3.4 billion, they turn what they know about cancer into what they do. As a result, more than 11 million people in America who have had cancer and countless more who have avoided it will be celebrating birthdays this year.
We welcome the American Cancer Society to the TrendyMinds family!
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TrendyMinds designs Starbucks’ latest project
Date: 06.18.10 Category: Branding, Creative, Graphic Design, Signs
Starbucks recently asked us to design an eye-catching display for its booth at the annual Indianapolis Zoobilation event. The client wanted to promote its new East Africa Blend Citrus & Brown Spice coffee as part of the Starbucks (RED) campaign.
We created designs with an African feel to correlate with the campaign. The result was red coffee cambro covers that were strategically placed on both sides of the booth, framing the banner, which easily gained the attention of Zoobilation attendees.
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TrendyMinds featured by AMEX Open
Date: 06.16.10 Category: About Us
Want to help make a difference but not sure if you have the time to donate your time and services to a local nonprofit? Check out this American Express Small Business article for tips on how you can successfully budget your time and resources and lend a helping hand to deserving organizations that work to improve the lives of those in need. You’ll learn how TrendyMinds and other agencies are able to donate their time for great and worthwhile causes.
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Publishing a new strategy
Date: 05.17.10 Category: Campaign, Creative, Graphic Design, Interactive, Social Media Communication, Strategic
Pearson Education has asked TrendyMinds to help the international media company with strategic and social media needs for a few of its brands. Stay tuned for more updates as we begin to rollout these projects for the publisher.