What is it?
Website design encompasses all of the artistic and technical elements that go into creating an online presence. It encompasses creative, interactive and strategic processes, including user testing and research to ensure your site meets the expectations of your target audience.
Why does it matter?
It wasn’t so long ago that a website was simply an optional perk for a business. Today, however, an organization of any size is expected to have a presence on the web, and as consumers become more and more sophisticated, they are demanding more from these sites. For better or worse, a consumer judges a business on first impressions, and that includes website design. An organization can lose a sale or potential client before they even walk into your store or give you a call. In this instance, first impressions mean everything. A well functioning website can also make your business more efficient and productive, and allow you to connect with the public like never before.
How can TrendyMinds help?
TrendyMinds, an Indianapolis advertising agency, has been building websites for clients since before the days of “You’ve got mail!” We’ve created websites for small start-ups, nonprofits and corporate giants, and we tailor our approach for each clients’ specific needs.
TrendyMinds focuses on unique website designs, creating each site from the ground up – you won’t find us using templates. Instead, we take each of our clients through our fine-tuned interactive process that ensures the best possible results in the most efficient way possible. This process also allows even the most technophobic client to feel comfortable and in control of their website design project.