A disease management company without a noticeable mark, Isprit Systems in Medicine asked us to help them with their branding efforts. In addition to the logo design, we created their brand guidelines, product brands, sales materials, stationery, business cards and handled the original website development.
Union Federal Bank (now Huntington Bank) came to us with a new product line in desperate need of a brand. The original name was "The Bank that comes to You", which we felt sounded more like a tag line. We developed the B2U (BANKING TO YOU) program that has remained with the bank through two mergers and acquisitions. The original brand materials included their logo, stationery, signs, trade show displays and a brand guidelines booklet.