We were approached to create the full branding package for a quite original idea for a health care and wellness savings program. The TrendyMinds creative, strategic and interactive teams jumped into high gear, creating the business from the ground up. We developed the company's entire identity, starting with the business name itself: Bright Apple. Since an apple is considered by most to be the healthiest fruit ("An apple a day keeps the doctor away") and health is associated with "bright," we merged these commonly shared beliefs to create BrightApple.net. It's a memorable, clever name we... read on
TrendyMinds is pleased to announce its newest project with IndyHub. We'll be building a website for IndyHub's newest venture, CirclingTheCity.com, designed to persuade young professional out-of-towners to relocate to the Indianapolis area.
CirclingTheCity.com will feature information and news relevant to Indianapolis' arts and culture, night life, dining, outdoor/sporting scene and much more, along with basic facts and figures about the state of Indiana. The site will contain videos, photos and an interactive map of Indianapolis, highlighting local hot spots and must-sees.... read on
TrendyMinds is pleased to introduce our newest client, Value Stream Leadership. Value Stream Leadership is an international business consulting firm based in Asheville, North Carolina, specializing in the Lean system. They're reinventing themselves with a brand new and totally innovative business strategy-- and we're helping to shape it. We can't reveal the big news just yet, but make sure to stay posted to get the latest scoop!
TrendyMinds will handle several initiatives including website development for Value Stream Leadership, a Ning-based online community/social networking site, as... read on
The team at TrendyMinds has been busy helping SAVI, a community information database system, rebrand their organization.
Our graphic design and interactive teams were given the task of designing a logo and website for SAVI's 2009 Capacity Building Conference. We decided to reflect the conference's theme of "Survivor Organizations" in the design of the logo and the conference website, playing off the "Survivor" theme by creating a logo inspired by the television show Survivor. This not only conveys the theme of the organization's conference, but also injects humor and a sense of fun.
Our... read on
Besides a few window decals, we were sign-less. To bring a little more attention to our shop and to add a nice touch to our building, we had this sleek sign installed.
Methodist Health Foundation is a non-profit medical charity that supports Methodist Hospital. We were asked to help update their existing logo. We created this updated mark that ties them directly to the Methodist Hospital's brand. In addition, we developed a brand guidelines booklet that helps the Foundation produce consistent communications pieces.
IVS came to us with a need to combine two existing companies into one. Indy Vet Specialist and the Animal Emergency Center were combined into this more comprehensive name. The doctor and puppy mark were chosen to reflect the "softer" side of veterinary care.
Just Pop In is a gourmet popcorn company that specializes in remixed concoctions of an American classic. JPI asked us to help them develop their product packaging. The company had originally used decorated tins that depicted various scenes. The existing packaging proved to be too costly in terms of purchasing and storage. We came up with the idea to use one style of tins with a variety of occasion themed labels. In order to keep consistency within their brand, each label was created in the same size and shape as their original logo.