TrendyMinds launched the new BrightApple.net website, a great new health and wellness provider network based in Indianapolis. We’ve developed Bright Apple from its very foundation, creating its verbal identity (business name), logo design, website design, brand identity and brand guidelines, collateral sales materials and public relations, including a strategic marketing plan. To learn more about becoming a Bright Apple member or provider, check out http://www.brightapple.net.
Planned Parenthood of Indiana approached TrendyMinds for some strategic and interactive guidance. We'll be helping them design and integrate a blog into their new website to help the organization relay their responsible health messages. Our creative and strategic teams are in the process of crafting a new tagline to help Planned Parenthood of Indiana better express their mission.
TrendyMinds has signed a contract for a second year with NASCAR's Kevin Harvick, Inc. We'll be helping the driver with interactive work for the websites, www.KevinHarvick.com, www.KevinHarvickInc.com, and Fan Central which were redesigned by TrendyMinds in 2009. We'll also be helping the team create a series of web videos that will give fans an exclusive tour of the Kevin Harvick Inc. shop.
The Realtor Foundation has asked TrendyMinds to help with their new branding initiatives. Affiliated with Metropolitan Indianapolis Board of Realtors (MIBOR), the foundation serves the needs of the Central Indiana homeless population, awarding $85,000 in 2010 alone to shelters and other non-profits who assist the city's homeless. TrendyMinds will be developing a new brand, look (logo/graphic design) and message for the organization after conducting market research with current MIBOR stakeholders.
TrendyMinds has renewed their contract with The Polis Center at IUPUI, including SAVI and Spirit & Place. We'll be providing interactive and creative support for all three clients, including website design and graphic design services.
The Polis Center works with communities in Indiana and beyond to develop and apply knowledge, to build collaborations, and to find innovative solutions to common problems. They excel in community-based research and advanced information technologies, especially geographic information systems (GIS). Working in partnership with other organizations, The Polis... read on
We were approached to create the full branding package for a quite original idea for a health care and wellness savings program. The TrendyMinds creative, strategic and interactive teams jumped into high gear, creating the business from the ground up. We developed the company's entire identity, starting with the business name itself: Bright Apple. Since an apple is considered by most to be the healthiest fruit ("An apple a day keeps the doctor away") and health is associated with "bright," we merged these commonly shared beliefs to create BrightApple.net. It's a memorable, clever name we... read on
We just launched the fourth and final Kevin Harvick site -- KevinHarvickINC.com! Kevin isn't just a really awesome NASCAR driver -- he's also a team owner who has some great talent racing under his name: Ron Hornaday, Ricky Carmicheal (yep, he's switched from dirt bikes to race cars!), Cale Gale and even Tony Stewart!
On the newly designed websites, fans can read the latest news, brush up on career stats, shop for the latest Kevin Harvick, Inc. swag, visit Fan Central (which just reached 3500 fans in under 3 months), view upcoming appearances, enter promotional sweepstakes, receive... read on
TrendyMinds is pleased to announce its newest project with IndyHub. We'll be building a website for IndyHub's newest venture, CirclingTheCity.com, designed to persuade young professional out-of-towners to relocate to the Indianapolis area.
CirclingTheCity.com will feature information and news relevant to Indianapolis' arts and culture, night life, dining, outdoor/sporting scene and much more, along with basic facts and figures about the state of Indiana. The site will contain videos, photos and an interactive map of Indianapolis, highlighting local hot spots and must-sees.... read on