TrendyMinds launched the new BrightApple.net website, a great new health and wellness provider network based in Indianapolis. We’ve developed Bright Apple from its very foundation, creating its verbal identity (business name), logo design, website design, brand identity and brand guidelines, collateral sales materials and public relations, including a strategic marketing plan. To learn more about becoming a Bright Apple member or provider, check out http://www.brightapple.net.
Planned Parenthood of Indiana approached TrendyMinds for some strategic and interactive guidance. We'll be helping them design and integrate a blog into their new website to help the organization relay their responsible health messages. Our creative and strategic teams are in the process of crafting a new tagline to help Planned Parenthood of Indiana better express their mission.
Our office resides within the neighborhoods of King Park, so we were more than excited when they asked us to build their new website! Our favorite thing about the neighborhood is the interesting and unique architecture. To communicate that, we ran around and took photos of our favorites and cropped them together to create the website's header. This image immediately communicated the uniqueness of the neighborhoods of King Park. Since the area is passionate about being green, we used organic textures throughout the website design. We love the new site just as much as we love our... read on
TrendyMinds has signed a contract for a second year with NASCAR's Kevin Harvick, Inc. We'll be helping the driver with interactive work for the websites, www.KevinHarvick.com, www.KevinHarvickInc.com, and Fan Central which were redesigned by TrendyMinds in 2009. We'll also be helping the team create a series of web videos that will give fans an exclusive tour of the Kevin Harvick Inc. shop.
TrendyMinds has renewed their contract with The Polis Center at IUPUI, including SAVI and Spirit & Place. We'll be providing interactive and creative support for all three clients, including website design and graphic design services.
The Polis Center works with communities in Indiana and beyond to develop and apply knowledge, to build collaborations, and to find innovative solutions to common problems. They excel in community-based research and advanced information technologies, especially geographic information systems (GIS). Working in partnership with other organizations, The Polis... read on
We're celebrating our 15th anniversary by giving local non-profits quite the party favor; twelve (12) businesses will receive a total of $150,000 worth of in-kind creative, strategic and interactive services for 2010, including web design, graphic design, public relations, advertising, social media communications and more.
We accepted applications through our website and chose the winning organizations based on need, services desired, and interest from the staff. The winning organizations are:
We were approached to create the full branding package for a quite original idea for a health care and wellness savings program. The TrendyMinds creative, strategic and interactive teams jumped into high gear, creating the business from the ground up. We developed the company's entire identity, starting with the business name itself: Bright Apple. Since an apple is considered by most to be the healthiest fruit ("An apple a day keeps the doctor away") and health is associated with "bright," we merged these commonly shared beliefs to create BrightApple.net. It's a memorable, clever name we... read on
TrendyMinds orchestrated Indianapolis' second TasteCasting at Yats, a much-loved Cajun-Creole restaurant. Our media relations team secured WISH-TV 8 to cover the TasteCasting and the new social marketing trend in their July 17 newscast. Check it out here! It's great to see locally-owned businesses getting some great public relations results through social media.