The team at TrendyMinds has been busy helping SAVI, a community information database system, rebrand their organization.
Our graphic design and interactive teams were given the task of designing a logo and website for SAVI's 2009 Capacity Building Conference. We decided to reflect the conference's theme of "Survivor Organizations" in the design of the logo and the conference website, playing off the "Survivor" theme by creating a logo inspired by the television show Survivor. This not only conveys the theme of the organization's conference, but also injects humor and a sense of fun.
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Clarian North Medical Center asked TrendyMinds to help them create a logo, save the date, invitation, poster, photo holder and t-shirt for their 2008 NICU reunion. The reunion is the first time "graduates" of the Neonatal Intensive Care Unit will be brought together to celebrate life with the doctors and nurses who cared for them.
Methodist Health Foundation is a non-profit medical charity that supports Methodist Hospital. We were asked to help update their existing logo. We created this updated mark that ties them directly to the Methodist Hospital's brand. In addition, we developed a brand guidelines booklet that helps the Foundation produce consistent communications pieces.
IVS came to us with a need to combine two existing companies into one. Indy Vet Specialist and the Animal Emergency Center were combined into this more comprehensive name. The doctor and puppy mark were chosen to reflect the "softer" side of veterinary care.
Just Pop In is a gourmet popcorn company that specializes in remixed concoctions of an American classic. JPI asked us to help them develop their product packaging. The company had originally used decorated tins that depicted various scenes. The existing packaging proved to be too costly in terms of purchasing and storage. We came up with the idea to use one style of tins with a variety of occasion themed labels. In order to keep consistency within their brand, each label was created in the same size and shape as their original logo.
When Clarian was in the process of opening their newest facility, Clarian North Medical Center, we were asked to help develop the internal branding for their employees. The logo reflects the 5 basic principals of the organization. The hand was chosen to reflect the caring touch each patient receives while being treated at the hospital. This logo is used for all internal communications and employee initiatives.
A disease management company without a noticeable mark, Isprit Systems in Medicine asked us to help them with their branding efforts. In addition to the logo design, we created their brand guidelines, product brands, sales materials, stationery, business cards and handled the original website development.
Union Federal Bank (now Huntington Bank) came to us with a new product line in desperate need of a brand. The original name was "The Bank that comes to You", which we felt sounded more like a tag line. We developed the B2U (BANKING TO YOU) program that has remained with the bank through two mergers and acquisitions. The original brand materials included their logo, stationery, signs, trade show displays and a brand guidelines booklet.