TrendyMinds launched the new BrightApple.net website, a great new health and wellness provider network based in Indianapolis. We’ve developed Bright Apple from its very foundation, creating its verbal identity (business name), logo design, website design, brand identity and brand guidelines, collateral sales materials and public relations, including a strategic marketing plan. To learn more about becoming a Bright Apple member or provider, check out http://www.brightapple.net.
TrendyMinds will be handling the strategic needs for a fantastic Indianapolis non-profit, School on Wheels. School on Wheels serves the needs of Indy's young homeless population by providing tutors, school supplies and school uniforms to these children. We've created their strategic plan for 2010, including public and media relations, partnership and sponsorship development and advertising. We have some very exciting plans in the works to partner School on Wheels with a certain well-known guy in town... but we're saving that surprise for later!
To learn more about School on Wheels, or to... read on
The Cancer Support Community (formerly The Wellness Center) recently underwent a rebranding, aligning itself with Gilda's Club Worlwide. To help spread the word about this rebranding and make cancer patients, survivors and loved ones aware of this awesome organization, TrendyMinds has developed a strategic communications plan. We'll be handling traditional media relations for The Cancer Support Community as well as integrating social media applications into their overall marketing plan.
Planned Parenthood of Indiana approached TrendyMinds for some strategic and interactive guidance. We'll be helping them design and integrate a blog into their new website to help the organization relay their responsible health messages. Our creative and strategic teams are in the process of crafting a new tagline to help Planned Parenthood of Indiana better express their mission.
As you may have heard by now, Trevor Yager, founder and principal of TrendyMinds, was invited by President Obama and The First Lady to attend The State of the Union Address Wednesday, January 27. Trevor was selected as guest thanks to our agency's record growth and charitable work/pro-bono program.
"I was incredibly humbled, thrilled and nervous all at the same time," says Yager. "We've been so lucky to experience an incredible amount of success at Trendyminds, and being recognized by The White House is any business owner's dream."
The TrendyMinds story has been shared across the... read on
TrendyMinds orchestrated Indianapolis' second TasteCasting at Yats, a much-loved Cajun-Creole restaurant. Our media relations team secured WISH-TV 8 to cover the TasteCasting and the new social marketing trend in their July 17 newscast. Check it out here! It's great to see locally-owned businesses getting some great public relations results through social media.
TrendyMinds is the official Indianapolis "Team Captain" for TasteCasting, an exciting new food marketing company utilizing social media and good old-fashioned word-of-mouth to give restaurants, cafes, bakeries and other food establishments great public relations results.
TasteCasting, already in 12 cities, identifies social media influencers and other networked individuals in each market and utilizes their influence to provide word-of-mouth marketing and PR for participating restaurants. These restaurants organize a free tasting for this select group of influencers and, in return, these... read on
At TrendyMinds, we pride ourselves on being on the cutting edge of our industry -- and this includes utilizing social media to the max to get our clients the results they're looking for. Our social media and public relations work has already been in the local and national spotlight, including PR Week, PC Magazine and Inside Indiana Business (just to name a few!).
Now Vocus, a leading PR resource company, has asked us to be one of the two featured speakers for their May 21st Webinar, "Analyzing the Impact of Social Media: From Twitter to Facebook." We will be presenting our view on how... read on