TrendyMinds cares about the Indianapolis libraries and is developing the creative, strategic and interactive plan for Stop Look Listen, an organization formed to keep Indianapolis libraries open, in the wake of potential branch closings. TrendyMinds created the visual and verbal identity for Stop Look Listen, including the organization's name and logo, which reflects the group's mission ("Stop" the library board's decision to close the branches, "look" at how libraries impact Indianapolis residents and "listen" to community ideas on how to keep the branches open in light of the budget... read on
IndyHub asked TrendyMinds to handle their newest project, an interactive website designed to persuade out-of-state, rising talent to relocate to Indianapolis.
TrendyMinds created the site from the ground up, brainstorming the site's eventual name (CirclingtheCity.com). We also executed the logo design, giving the logo mark a feeling of movement and energy. We built portions of the site with Flash animation to visually showcase Indy's unique landmarks, allowing visitors to interact with the city. We also shot and produced the video clips to further showcase Indianapolis. Each video clip... read on
TrendyMinds launched the new BrightApple.net website, a great new health and wellness provider network based in Indianapolis. We’ve developed Bright Apple from its very foundation, creating its verbal identity (business name), logo design, website design, brand identity and brand guidelines, collateral sales materials and public relations, including a strategic marketing plan. To learn more about becoming a Bright Apple member or provider, check out http://www.brightapple.net.
TrendyMinds will be handling the strategic needs for a fantastic Indianapolis non-profit, School on Wheels. School on Wheels serves the needs of Indy's young homeless population by providing tutors, school supplies and school uniforms to these children. We've created their strategic plan for 2010, including public and media relations, partnership and sponsorship development and advertising. We have some very exciting plans in the works to partner School on Wheels with a certain well-known guy in town... but we're saving that surprise for later!
To learn more about School on Wheels, or to... read on
The Cancer Support Community (formerly The Wellness Center) recently underwent a rebranding, aligning itself with Gilda's Club Worlwide. To help spread the word about this rebranding and make cancer patients, survivors and loved ones aware of this awesome organization, TrendyMinds has developed a strategic communications plan. We'll be handling traditional media relations for The Cancer Support Community as well as integrating social media applications into their overall marketing plan.
Planned Parenthood of Indiana approached TrendyMinds for some strategic and interactive guidance. We'll be helping them design and integrate a blog into their new website to help the organization relay their responsible health messages. Our creative and strategic teams are in the process of crafting a new tagline to help Planned Parenthood of Indiana better express their mission.
As you may have heard by now, Trevor Yager, founder and principal of TrendyMinds, was invited by President Obama and The First Lady to attend The State of the Union Address Wednesday, January 27. Trevor was selected as guest thanks to our agency's record growth and charitable work/pro-bono program.
"I was incredibly humbled, thrilled and nervous all at the same time," says Yager. "We've been so lucky to experience an incredible amount of success at Trendyminds, and being recognized by The White House is any business owner's dream."
The TrendyMinds story has been shared across the... read on
The Complete Idiot's Guide has contracted TrendyMinds to help with branding initiatives. We'll be providing our branding insight to help The Complete Idiot's Guide create a new tagline to represent its series.