We were approached to create the full branding package for a quite original idea for a health care and wellness savings program. The TrendyMinds creative, strategic and interactive teams jumped into high gear, creating the business from the ground up. We developed the company's entire identity, starting with the business name itself: Bright Apple. Since an apple is considered by most to be the healthiest fruit ("An apple a day keeps the doctor away") and health is associated with "bright," we merged these commonly shared beliefs to create BrightApple.net. It's a memorable, clever name we believe will stand out among its competitors. Once we had the business name ironed out, our graphic designers worked on the comany's logo, website design and brand identity. For the third phase of this business development project, our strategic team will handle the public and media relations, making sure Bright Apple becomes the leader in health and wellness for Indianapolis and beyond.