The Realtor Foundation has asked TrendyMinds to help with their new branding initiatives. Affiliated with Metropolitan Indianapolis Board of Realtors (MIBOR), the foundation serves the needs of the Central Indiana homeless population, awarding $85,000 in 2010 alone to shelters and other non-profits who assist the city's homeless. TrendyMinds will be developing a new brand, look (logo/graphic design) and message for the organization after conducting market research with current MIBOR stakeholders.