What is it?
Reputation and brand management is tracking, monitoring and managing what people are saying about your company, and responding to and shaping this perception when appropriate.
Reputation and brand management:
Ensures a company’s story is being told accurately and effectively
Monitors print, digital and social media
Shapes internal and external policies to address public feedback
Why does it matter?
Many people believe the incorrect assumption that reputation and brand management is only needed during times of crisis. In reality, solid reputation and brand management can help to prevent a crisis and make a company stronger in both good times and bad.
A strong brand with a solid reputation creates customer loyalty, establishes an emotional connection with current and potential customers, and transcends the commercial/retail space to become a part of a consumer’s everyday life. A brand’s reputation puts stakeholders, investors and other interested parties at ease, giving them confidence in the company.
How can TrendyMinds help?
TrendyMinds, an Indianapolis public relations and advertising agency, has been managing the brands and reputations of start-up, local and international corporations and nonprofits for fifteen years. We’re established in the industry with the expertise of a veteran, yet young and nimble enough to be an established leader in social media, guerrilla tactics, and new communications. This kind of experience ensures that our clients’ brands and reputations are effectively managed across the endless spectrum of communication.