What is it?
Crisis communications is an aspect of PR that is used in the event of an unfortunate or unforeseen circumstance. A well-crafted crisis communication plan lays out in detail how to send messages to your employees, investors, customers and clients, the public and other specific stakeholders. A crisis communication plan may also outline what to do in case of a true emergency, explaining how your business would work with emergency personnel (police, firefighters, government officials) and keep all parties safe and in the loop.
Why does it matter?
A crisis communications plan guides an organization through difficult times to ensure safety, transparency, ease of communication and a good faith effort to relay information to the public. The public can be especially critical of companies during times of crisis (ahem, BP). For this reason, it’s absolutely vital that a well thought- out plan details how to disseminate accurate, relevant and honest information to the media, stakeholders and the public in a timely and accessible manner.
How can TrendyMinds help?
TrendyMinds has the experience you’re looking for when it comes to public relations and crisis communications. We’ve worked with our clients during their times of need and prepped them on how to respond in the face of crisis. Our group of seasoned public relations professionals can ensure that your company is well prepared for the worst case scenario. Our crisis communications plans take into account public safety, internal communications, media relations and reputation and brand management. We’ll tailor a plan to fit your specific needs and even conduct a crisis communication training session to give you and your team a chance to implement our solutions in a real world setting. Should an actual crisis ever arise, we can act as a conduit between your team and the outside world, ensuring your message is precisely and accurately conveyed in the most trying of times.